• by Tanya Gazdik , February 20, 2024

Honda is launching a game show-like competition series called "Honda DreamCab."

Hosted by media personality and former HBCU Division 1 basketball player, Nia Symone, the lighthearted trivia series offers cash prizes to the passengers -- students of Clark Atlanta University -- and highlights Honda’s long-standing relationship with Historically Black Colleges and Universities. 

Viewers will join host Symone and the DreamCab participants in the 2024 Honda HR-V as they have the chance to win up to $1,000 cash on the show.

"DreamCab" is Honda’s latest (of multiple initiatives) to expand its DreamLab platform to reach diverse audiences, including the HBCU community, which adds to Honda’s central destination for all lifestyle content on YouTube -- Honda Creative Studio. 

Honda has a long-standing relationship of over 30 years with HBCUs. Activations related to the partnership  include the Honda Campus All-Star Challenge and the company’s “Drive the Legacy” initiative. The automaker also supports Thurgood Marshall College Fund scholarships.

The "Honda DreamCab" series includes six episodes that can be viewed on YouTube. It was created by Quantasy + Associates, one of Honda’s multicultural agencies.