• by Fern Siegel , June 3, 2024

Minneapolis-based creative agency Betty just won the Wellmore Holdings creative account. Wellmore is a nutrition and wellness company.

Betty, a Quad agency, will create a brand campaign for Vega, Wellmore's plant-based protein powder. The first work is expected in 2025. The creative assignment also includes Great Lakes Wellness (collagen peptides), launching summer this summer, and Jade Leaf Matcha.

In addition, the agency renewed its eight-year AOR partnership with the Minnesota Lottery. Since April 2016, Betty has gotten more adults to say “I’MN” to playing the lottery.

Both wins were awarded after a competitive review.

In the last year, Betty added five AOR consumer packaged-goods partnerships to its roster.

Betty officially launched in May; the name honors the late Betty Quadracci, the agency's co-founder. The new agency integrates Quad’s creative business lines: creative, strategy, design, content studios. All accounts from creative shop Periscope roll under Betty, including Cacique and Raw Sugar.