• by Fern Siegel , December 10, 2024

Instagram and New York City's MTA joined forces for a limited-edition MetroCard and OOH campaign.

The subway-bus card features three designs by NYC creators @subwaytakes, @newyorknico and @overheardnewyork.

Meta’s internal creative agency, CreativeX delivered the out-of-home creative.

The cards are available at various Manhattan, Queens, Bronx and Brooklyn stations till the end of the year, including Sutphin Blvd-Archer Ave-JFK Airport, Fordham Road, Atlantic Ave-Barclays Center, Grand Central-42 St. and 34 St.-Penn Station.

"It was truly an honor to be a part of this project as a born and raised New Yorker who has been taking the train for as long as I can remember. The fact that this will be one of the last MetroCard’s I ever buy is extra meaningful," said Nicolas Heller, better known as "New York Nico," is an American documentary film director and social media-personality.