• by Ray Schultz , January 5, 2025

Viant Technology Inc., provider of an AI-driven programmatic ad tool, has formed a strategic partnership with the Association of National Advertisers (ANA). 

The arrangement will allow Viant to work with the ANA’s network of over 1,600 companies to drive programmatic advances in the advertising industry, the company says.  

“We are excited to welcome Viant to our exclusive group of strategic partners within the Association of National Advertisers,” says Bill Duggan, group executive vice president of the ANA. “With groundbreaking innovations like ViantAI, Viant continues to set new standards in critical areas such as AI, CTV and sustainability, demonstrating true leadership in the advertising community.”