• by Fern Siegel , June 19, 2025

Pop-Tarts' latest media alliance is an integrated campaign with Marvel Studios' “The Fantastic Four: First Steps.”

The movie debuts in theaters July 25, but the new ad is running on CTV, across OLV, social and earned media.

The spot is here.

It highlights Pop-Tarts blue raspberry flavor, while giving all four tarts, including frosted strawberry, frosted S'mores and frosted brown sugar cinnamon, their own cinematic universe with the introduction of The FanTASTEic Four digitalcontent.

Publicis' Le Truc is responsible for the creative.

"It was surreal combining our crazy good Pop-Tarts flair with Marvel Studios’ iconic Fantastic Four to create the FanTASTEic Four. While our “first family of flavor” may not have super powers, we can promise they are super tasty,” Bobby O'Neill, creative director, Publicis Groupe, told Agency Daily.

The Fantastic Four Pop-Tarts are a limited-edition product. Only the blue raspberry and strawberry flavors will have the Fantastic Four logo on the actual tarts.

"First Steps" is a new origin story for the superhero team, making its debut in the Marvel Cinematic Universe. The movie will introduce Reed Richards, Sue Storm, Johnny Storm and Ben Grimm to the established MCU world.

To earn the $5 Fandango Movie Reward to see the movie, customers must purchase $10 or more of participating Pop-Tarts between June 1 and August 31, then enter the promotional code at Fandango by Sept. 30.