• by Wayne Friedman , July 21, 2025

Late-night 11:35 PM broadcast TV shows took in $185 million over the 12-month period from July 21, 2024-July 20, 2025 -- up 6% from the same period a year earlier -- with the biggest gain coming from “The Tonight Show With Jimmy Fallon,” according to estimates from EDO Ad EnGage.

There was a 34% increase to $80.2 million in advertising revenue in the period for NBC's "The Tonight Show With Jimmy Fallon," according to the TV research company.

This came from a 13% increase in the number of airings for the show -- which includes repeats on networks/streamers including Peacock -- to 7,970 airings. Impressions grew 11% year-over-year to 19.4 billion.

“The Late Show with Stephen Colbert” was also estimated to have earned $59.9 million in ad revenue -- down 2% year-over-year, with ABC’s “Jimmy Kimmel Live!” at $46 million, down 16% year-over-year.

Show ad airings, which include originals and repeats, totaled 7,390 (down 4.4%) and 8,080 (up 1.5%).

Last week, CBS announced the 33-year run of “The Late Show” would end next year due to purely financial issues. Reports suggested the show was losing around $40 million on an operating budget of $100 million.

The decision came just days after the comedian’s opening monologue criticized Paramount Global/CBS deal to settle a lawsuit with the Trump Administration for $16 million.