Samsung
Electronics is out with a new global ad campaign from agency Cheil Worldwide that promotes how its latest AI-enabled innovations, linked
to its SmartThings connected living platform, makes life easier for consumers.
The campaign is called “SmartThings Meets AI Home.”
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The SmartThings platform
allows users to connect Samsung smart-home devices in one place.
The campaign is rolling out globally and includes TV, Samsung’s owned channels, and high-traffic
out-of-home areas including Piccadilly Circus and Times Square.