• by Wayne Friedman , Yesterday

With the new NFL season ready to start this week, the league will look to build on its strong TV viewership as well as higher national TV advertising revenue -- especially with its core linear TV networks.

NFL linear TV advertising revenue grew 3.6% to $6.76 billion for the 2024-25 regular-season/playoff games over the year before, according to estimates from iSpot.tv.

This came from its four linear TV network TV groups -- CBS and Fox for its Sunday afternoon games, NBC’s "Sunday Night Football," and ABC/ESPN’s “Monday Night Football.”

A total of 29,934 ad airings ran in the 2024-25 NFL season versus 30,791 in the 2023-24 season, amounting to 11,021 advertising minutes (versus 11,211).

Last year, the NFL accounted for 23% of all impressions on ABC, CBS, Fox, and NBC -- more than two times the number for the next-highest programs on those networks.

In terms of growing interest/demand for brands’ business outcomes, iSpot says wireless carriers -- as advertising category-- grew an average 42% on its airings on NBC, through seven days after viewing ad content. CBS had insurance brands posting a 38% gain, with Fox, giving 30% higher performance for food delivery advertisers.

Business outcomes for TV advertisers can include website actions by consumers -- such as purchases and search activities.

Analysis also shows that 62 advertisers appeared on Amazon Prime Video’s “Thursday Night Football” games a year ago -- brands that included American Airlines, Cheerios, Coca-Cola Zero Sugar, Dell, JC Penney, Hershey’s, Walgreens, and Ninja.