- Adweek, Tuesday, June 2, 2026 8:37 AM
Hightouch has debuted a tool that allows advertisers to bypass third-party identity providers and directly link their first-party data to Trade Desk data, Adweek reports. Advertisers
transacting through The Trade Desk will receive reports on each ad impression, click and conversion. But the identity of those who saw or clicked on an ad will be anonymized.Read the whole story at Adweek »