The
ANA’s Global CMO Growth Council, the Lions
LIONS, and
Infosys this morning launched an artificial intelligence (AI)-powered platform enabling peer-to-peer insights among CMOs.
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The aptly named CMO AI Hub was developed by
Infosys' AI marketing suite Aster to organize peer information-sharing into "collective intelligence" of the marketing industry.
"Rather than searching through reports, presentations, and
research libraries, members can describe a business challenge in plain language and immediately receive relevant case studies, research findings, and practical guidance tailored to their needs, the
companies said in a statement.
Unlike public tools, the companies said the hub is "grounded in proprietary content, vetted research, and real-world insights shared by senior
marketers."