Financial software giant Intuit is conducting a U.S. media review the company confirmed today. 

The review covers all of the company’s major brands in the U.S. including QuickBooks, TurboTax, Mailchimp and Credit Karma. 

U.S. media spending across the portfolio is estimated at $690 million annually by agency research firm COMvergence. 

Confirming the review a company spokesperson stated, “Intuit has a long-standing, disciplined approach to marketing as we continue to drive strong outcomes and ROI aligned to Intuit’s priorities. We periodically review our agency partnerships to ensure we continue delivering best-in-class marketing within a rapidly evolving media landscape.” 

The company has worked with multiple agencies on the U.S. assignment including Omnicom’s Initiative, which won the company’s global media account in 2025.  

Last month Intuit named Mother New York as creative and strategic agency partner for the Intuit business group, which includes QuickBooks.