• by Fern Siegel , 7 hours ago

Grey Advertising Hong Kong has produced a new global campaign — “Only in Hong Kong” — that celebrates the sights, sounds and flavors of this singular city.

The creative is built around four ideas: variety, vibrancy, contrast and world-class.

The visuals pair old and new: Hong Kong’s neon street signs align with the timeless imprint of a traditional Chinese signature seal. Beaches, skyline, nature and the arts are all showcased in the OOH work.

In addition, “Only in Hong Kong” rolls out in phases across 22 source markets, beginning with digital and social-media platforms before expanding across global and regional television, localized media channels and outdoor placements.

The advertising targets the U.S., Canada, U.K., Germany, France and Australia. Asian markets include Taiwan, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Thailand and the Chinese Mainland.

“The campaign is an ongoing global effort to continually showcase Hong Kong’s multidimensional appeal through authentic and relatable city moments,” said a spokesman for the Hong Kong Tourism Board.

Grey won the three-year Hong Kong Tourism Board account earlier this year. The city reports a 6% YoY uptick in provisional visitors, totaling 5.4 million in August, the highest figure since the COVID pandemic.