At our Planning
& Buying Summit in Chicago leaders from Molson Coors, Aldi, Mars, Goodyear, KSM, and more shared insights on entertainment partnerships, precision targeting, platform bias, creative risk-taking
and protecting growth budgets.
Catch the best moments from the on-stage discussions below.
Watch the full session recordings here and catch our next Planning and Buying Insider Summit on April 14-17, 2027 in New
Orleans.
Dan Langert, Director, Media & Licensing Partnerships (NA), Molson Coors Beverage
Company, discussed how Coors Banquet turned a small Yellowstone product placement into a larger brand activation by leaning into its authentic Western identity and expanding the
partnership across media and retail.
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Matt Case, Head of Media, Aldi, highlighted how they used store-level geography, mobile data and market clustering to create more precise media targeting and
reduce wasted impressions.
Jeanne Bright, Senior Media Manager, Mars, shared how planners' personal platform habits can bias media decisions, and why plans should follow where
the audience actually is.
TJ Salopek, Director, North America Paid Media, Goodyear, highlighted how risk-taking and human creativity can drive breakthrough ideas that AI and
data can't produce.
Megan
Boveri, Head of Media, Kelly Scott Madison, discussed why cutting growth budgets to zero creates plans that grow more efficient over time but are less capable of growing the
business.
If you’re
interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.