• by Wayne Friedman , Yesterday

As high viewer attention scores become an increasingly critical focus, Paramount+'s "Dutton Ranch," HBO Max's "The Pitt" and Netflix's "His & Hers" are in the top three positions for the first half of 2026, according to TVision's "Power Score."

Netflix had four of the top ten shows in viewer attention. Its other three include "Bridgerton," "The Lincoln Lawyer" and "The Boroughs."

Other programs in the top ten include Paramount+'s “Landman” (in fourth place), Apple TV’s “Shrinking” (sixth), Hulu’s “Paradise” (ninth) and Amazon’s “Scarpetta” (tenth).

Netflix posted the best overall results with six of the top 20 shows, followed by Apple TV with four.

TVision Power Score calculates second-by-second passive viewer engagement using its "eyes-on-the-screen” technology -- as well as factoring in total program time during the period. The measure also includes program reach, and the streaming service reach.

Specific data results for the content. were not disclosed.

The strongest result for Peacock was for “The ‘Burbs” in 12th place. Disney+’s “Wonder Man” came in at 18th place.

Netflix dominated the list for movies with 13 of the top 20 shows, with its best result coming from “The Rip” (in second place).

Amazon’s “The Wreaking Crew” tallied the best overall movie results for the first six months of 2026.

Top streaming sports and events during the period show Prime Video dominating with 17 of the top 20 shows coming from “Thursday Night Football,” “NBA On Prime” and Nascar.

Media-buying executives say higher attention scores results in better full-funnel marketing outcomes, as well as brand recall, message retention, and sales conversions. Lumen Research which partners with TVision, says “attentive” CPMs (cost per thousand viewers) can are cheaper than traditional CPMs.