• by Wayne Friedman , 6 hours ago

With Paramount Skydance now inching closer to complete its deal to acquire Warner Bros Discovery, the company has named veteran HBO executive Casey Bloys to lead streaming content for the company’s high-profile streaming platforms -- Paramount+ and HBO Max.

Bloys is poised to step in following the departure of executive Cindy Holland, who has been chair of Paramount’s direct-to-consumer (D2C) business. Bloys is currently chairman/CEO of content for HBO/HBO Max.

Analysts expect the businesses will be combined under one broad-based streaming platform.

In addition to Paramount+, Holland was overseeing Pluto TV, the company’s FAST platform (free ad-supported streaming television). Before coming to Paramount, Holland had been in-charge of U.S. originals at Netflix.

For the first six months of 2026, Paramount took in $1.1 billion in D2C advertising, from a total of $4.9 billion for the period.

In the first quarter, advertising revenue was up 9% to $517 million, while in the second quarter it gained 8% to $535 million.

For Warner Bros. Discovery, the first six months of 2026 took in an estimated between $610 million and $625 million in total streaming advertising for HBO Max and discovery+ -- from roughly $6 billion in total revenue (advertising and subscription).

The D2C division of WBD saw 19% revenue growth in the first quarter of this year and an improvement of 8% to 9% in the second quarter.