• by Fern Siegel , 6 hours ago

Home Brew, the digital marketing and creative agency, has rebranded as Your Name In Lights.

It's also moved under the MDRN Logic umbrella, part of the Terry Hines & Associates agency network.

Your Name In Lights, which channels Hollywood nostalgia, has created digital campaigns for ABC, FX, HBO Max and Paramount Pictures. Jared Cohen, a former Sony Pictures executive, oversees the division as president.

Erica Coates, CEO of MDRN Logic, said: “Your Name In Lights has built an impressive reputation for creative thinking and impactful social and digital campaigns, delivering  trendsetting conversation to the biggest IP in  entertainment. Bringing the agency into the MDRN Logic family allows us to build on that foundation while creating new opportunities for collaboration and growth.”

“Entertainment has always been my passion, and Your Name In Lights exemplifies this spirit and where we’re headed as an agency ... while bringing our clients even more creative capabilities and opportunities through our relationship with MDRN Logic. We’re incredibly excited about what we can build together,” added Cohen.