• by Wayne Friedman , Yesterday

The Walt Disney-owned platform will air the Super Bowl simulcast with the ABC Television Network and ESPN on Feb. 14.

Fox Television Network and its free-supported/streaming platform, Tubi, airing the 2025 Super Bowl. CBS and its sister streaming Paramount+ televised the game the previous year.

All in-game commercial availability is sold out among 58 brands across 34 categories including nine first-time Super Bowl advertisers, according to Disney. Typically there are 60 to 70 individual commercials. 

Analysts say some 30-second commercial spots went for nearly $10 million, with most priced in the $8.5 million to $10 million range.

Media-buying executives say Disney will also be selling additional in-game “opportunities” that will be exclusive to all Disney streaming platforms including ESPN Unlimited, Disney+ and its virtual streaming pay TV bundles -- Hulu Live + TV and Fubo.

In addition to the “Super Bowl LXI”, for the first time, Disney+ will air its two “Monday Night Football” games later this fall -- the first time it will air regular-season NFL games.  The first one will be Oct. 26 (the Dallas Cowboys vs. the Philadelphia Eagles), and the second game will be announced later.

Disney says ESPN and Disney+ and ESPN linear TV networks will distribute the Super Bowl to 55 and 120 international markets, respectively.

Before 2024, TV networks and their related digital websites and other channels aired the Super Bowl -- but not individual streaming CTV platforms.

In addition to all the linear TV channels, and virtual streaming bundlers airing the big game, the NFL’s streamer NFL+ and pay TV cable network, ESPN Deportes, will be airing the big game.