- Hostess Promotes Line As 'Speakie Snackie'
MAD, Fern Siegel - Thursday, March 20, 2025
BBH USA cross-platform creative wants to make snacking fun. ...
- New Engen Taps Skea As VP, Growth
People on the Move, Fern Siegel - Thursday, March 20, 2025
Skea's remit is to lead the agency's integrated enterprise sales and marketi ...
- Guatemalan Tourism Kicks Off Global Campaign, Social Stories Introduce Country
MAD, Fern Siegel - Wednesday, March 19, 2025
A nine-episode streaming show runs on social platforms, while OOH targets specif ...
- FootJoy Uses PGA Pros To Highlight Hyperflex Shoe
MAD, Fern Siegel - Wednesday, March 19, 2025
Opinionated uses slow-mo visuals to spotlight new footwear. ...
- KFC U.K.-Ireland 'Believe In Chicken'
Out to Launch, Fern Siegel - Wednesday, March 19, 2025
The Mother London spots turn a love of KFC into a cult-li ...
- PMG Taps Dentsu's Terrassa As First COO
People on the Move, Fern Siegel - Wednesday, March 19, 2025
She is charged with driving sustainable efficiencies across the global organization. ...
- Jimmy John's Is Serious About 'Lunch'
MAD, Fern Siegel - Tuesday, March 18, 2025
Adam Pally is saving people from sub-par lunches. ...
- Cactus Enlists O'Connell, Kelleman For Key Posts
MAD, Fern Siegel - Tuesday, March 18, 2025
The Denver-based agency has enhanced its strategy and growth areas. ...
- Culture Pop Soda Promotes 'The Real Stuff'
MAD, Fern Siegel - Tuesday, March 18, 2025
The campaign targets five major markets. The company is giving away ...
- Rios To Head Saylor's Strategy
MAD, Fern Siegel - Monday, March 17, 2025
Rios will play a key role in shaping the agency's next pha ...
- Peeps, Promised Land Team For Easter Treat
MAD, Fern Siegel - Monday, March 17, 2025
The limited-time product is launching for the holiday with creative by Bak ...
- Pluto TV Wants Viewers To 'Feel The Free'
Out to Launch, Fern Siegel - Monday, March 17, 2025
The streamer's latest campaign begins with two spots: 'Fear' and 'Intrigue.' ...
- Lumber Liquidators Selects Pinnacle Advertising As AOR
Accounts on the Move, Fern Siegel - Friday, March 14, 2025
The move follows a buyout of the brand. ...
- Bosch Shifts Into Overdrive To Build U.S. Visibility
MAD, Fern Siegel - Friday, March 14, 2025
Droga5 opted for dramatic, over-the-top imagery versus product demos. ...
- Movement Strategy Taps Nicholson As SVP To Enhance Agency's AI Capacities
MAD, Fern Siegel - Friday, March 14, 2025
The social-powered agency tapped the creative technologist for her digital media expert ...
- SunSip Marries Tasty Soda To 'Good' Health
MAD, Fern Siegel - Friday, March 14, 2025
Funday's creative takes viewers back to simpler times, while letting them kn ...
- Captain Morgan Sweet Chili Lime Aims For Mouth-Blowing
Out to Launch, Fern Siegel - Friday, March 14, 2025
Actress Amrit Kaur and comedian Devon Walker are featured in the creat ...
- Bakery Taps Thompson As COO
MAD, Fern Siegel - Thursday, March 13, 2025
The hire, in part, is to service recent new business wins: Tr ...
- Buffalo Wild Wings 'Eyes' March Madness
MAD, Fern Siegel - Thursday, March 13, 2025
The campaign highlights B-Dubs as the ultimate destination to watch the basketba ...
- Baileys Targets Younger Demos With New Flavors
Out to Launch, Fern Siegel - Thursday, March 13, 2025
"Bar-Ista," a new campaign by Forsman & Bodenfors, posits the liqueur ...
- 72andSunny New York Ups 4 To Group Creative Directors
People on the Move, Fern Siegel - Thursday, March 13, 2025
The promotions dovetail with recent agency wins: MassMutual and Panera Bread. ...
- Freeman Heads Strategy For Gut New York
MAD, Fern Siegel - Wednesday, March 12, 2025
Recently, she worked at BCW (now Burson). She's the agency's second seni ...
- Great Western Railway's Famous Five Embark On 'Thrilling' Adventure
Out to Launch, Fern Siegel - Wednesday, March 12, 2025
Adam&eveDDB showcase lesser-known U.K. destinations, such as Bristol, Henley and Plymouth. ...
- Fayette Industrial Picks Bernstein-Rein As AOR
Accounts on the Move, Fern Siegel - Tuesday, March 11, 2025
Fayette Industrial helps food manufacturers with regulatory compliance. ...
- Breeze Airways Selects Walrus As First Creative Agency
Accounts on the Move, Fern Siegel - Tuesday, March 11, 2025
Walrus' remit is to develop a new marketing platform that elevates bra ...
- Iris Worldwide Names Hall Group Managing Director, Oversees IKEA
MAD, Fern Siegel - Tuesday, March 11, 2025
Hall's appointment strengthens the agency in the Americas. ...
- Venetian Resort Las Vegas Gets $1.5B Makeover, 'Viva Las Venice' Celebrates Dual Identity
MAD, Fern Siegel - Tuesday, March 11, 2025
The resort also worked with Preacher to create an evolved brand ident ...
- Megan Thee Stallion Launches Tequila For Her Hotties
Out to Launch, Fern Siegel - Tuesday, March 11, 2025
Chicas Divertidas debut is timed to the rapper's 30th birthday. ...
- Lewis Upped To Chief Creative Officer, John McNeil Studio
MAD, Fern Siegel - Monday, March 10, 2025
Lewis led the BMC, Palo Alto Networks and Google accounts. ...
- 'Teddy Bear' Highlights Crisis Of School Gun Violence
MAD, Fern Siegel - Monday, March 10, 2025
Sandy Hook Promise's spot, created by BBDO NY, underscores that kids deser ...