- Soccer Star Promotes Tumi's 'Beautiful' Backpack
MAD, Fern Siegel - Monday, February 19, 2024
The "Essentially Beautiful" campaign spotlights its latest aluminum collection product. ...
- Toledo Museum of Art Revamps Logo To Reflect Brand's Mission
Out to Launch, Fern Siegel - Monday, February 19, 2024
The new dynamic design symbolizes the transformative nature of change. ...
- Best Western Invites Viewers On A 'Trip'
MAD, Fern Siegel - Friday, February 16, 2024
Created by digital agency PMG, the spots form an emotional connection f ...
- M&C Saatchi Taps Jo Bacon As CEO Of Revamped Agency
MAD, Fern Siegel - Friday, February 16, 2024
The appointment follows M&C's reorganization of its U.K. operations into a sing ...
- Kepler Refreshes Brand Identity, Embraces 'Future,' Innovation
MAD, Fern Siegel - Friday, February 16, 2024
The revitalized visual identity mirrors Kepler's progressive mindset and legacy of embraci ...
- St. Luke's Wins Checkatrade, Named Lead Creative
Accounts on the Move, Fern Siegel - Thursday, February 15, 2024
Checkatrade is a major U.K. trade directory, connecting consumers with quality tradespeop ...
- Meet The People Adds Swell Media For Media Buying-Planning
MAD, Fern Siegel - Thursday, February 15, 2024
MTP's client work includes IBM, Google, Toyota, Pepsico and Harley-Davidson. ...
- Zippo Lights A 'Flame' For A Gift That's Always Hot
MAD, Fern Siegel - Thursday, February 15, 2024
Zippo's "Our Flame Lasts a Lifetime" campaign is edgy, without saying ...
- The Shotline Campaign Gives Voice To Victims, Confronts Lawmakers On Gun Violence
MAD, Fern Siegel - Wednesday, February 14, 2024
Each message, in the victim's voice, will be sent as a ca ...
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
MAD, Fern Siegel - Wednesday, February 14, 2024
The reality TV parody features a group of young adults on ...
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Out to Launch, Fern Siegel - Wednesday, February 14, 2024
Pasta Alla Tequila is a new take on a classic dish. A ...
- Publicis' CJ Selects Pierini As CEO
People on the Move, Fern Siegel - Wednesday, February 14, 2024
CJ, formerly Commission Junction, specializes in affiliate marketing technology. ...
- Fintech Chime Names Croud Brand Media Planning Agency
Accounts on the Move, Fern Siegel - Tuesday, February 13, 2024
Croud has been charged with increasing brand visibility in the U.S. ...
- Arnold Adds 2 Senior Execs To Account, Strategy Units
MAD, Fern Siegel - Tuesday, February 13, 2024
Both hires follow AOR wins for Walmart-owned Sam's Club, PNC Bank a ...
- Astral Margarita Serves Latest Ready-Made-Cocktail To Millennials
Out to Launch, Fern Siegel - Tuesday, February 13, 2024
The launch is timed to dovetail with National Margarita Day on Fe ...
- NatureSweet Selects Bakery As AOR
Accounts on the Move, Fern Siegel - Monday, February 12, 2024
The agency's first work for the brand begins this summer. ...
- Shoe-In: FootJoy Uses Golf Duel To Highlight Game's Pleasures
MAD, Fern Siegel - Monday, February 12, 2024
The first work by the Opinionated agency speaks to those passionate abo ...
- Atomic London Names Vita As Head Of Strategy
People on the Move, Fern Siegel - Monday, February 12, 2024
Previously, Vita was head of planning for VCCP London. ...
- Rhone Names Ima-Home Lead Agency
Accounts on the Move, Fern Siegel - Friday, February 9, 2024
The appointment comes as Rhone expands its retail stores and plans ...
- NFL Stars Promote Dessert Taco Shells In Super Bowl Run-Up
MAD, Fern Siegel - Friday, February 9, 2024
The new product get a strong social activation push by the playe ...
- Travel South Dakota Kicks Off First Super Bowl Ad
MAD, Fern Siegel - Friday, February 9, 2024
Travel South Dakota collaborated with the band Nine Days to rework i ...
- Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
Out to Launch, Fern Siegel - Friday, February 9, 2024
A California wine is capitalizing on the Swift-Kelce romance by targeting U. ...
- Carl's Jr. Returns To Super Bowl, Promotes Free Burgers
MAD, Fern Siegel - Thursday, February 8, 2024
The Callen agency enlisted CKE Restaurants CMO Jennifer Tate to appear ...
- Booking.com Checks In Tina Fey For Super Bowl Ad
MAD, Fern Siegel - Thursday, February 8, 2024
The ad campaign - "Book Whoever You Want To Be" - highligh ...
- Site Specific: Scorsese Directs First Super Bowl Spot For Squarespace
MAD, Fern Siegel - Thursday, February 8, 2024
Humans are so preoccupied by digital content, they don't bother noticing t ...
- Ranson Upped To Chief Client Officer, Red Door Interactive
People on the Move, Fern Siegel - Thursday, February 8, 2024
Ranson will work with clients including Shea Homes, Titleist and Intuit. ...
- Bridges Consumer Healthcare Selects Curiosity As AOR
Accounts on the Move, Fern Siegel - Wednesday, February 7, 2024
Curiosity with overseeing four of Bridges' brands. The first work debuts ...
- Football Fans Asked To Take The Jif And 'Save The Celery'
MAD, Fern Siegel - Wednesday, February 7, 2024
One billion chicken wings are consumed on Super Bowl Sunday. But wh ...
- Bucket List: Ally Bank 'Saves' Super Bowl Ad For Key Demos
MAD, Fern Siegel - Wednesday, February 7, 2024
Ally's streaming spot reminds people of all the items they can sa ...
- St Luke's Names Proudlock As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 7, 2024
The agency said Proudlock had an "incredible record of helping brands rai ...