- BoyleSports Appoints Above+Beyond Creative Agency
Accounts on the Move, Fern Siegel - Monday, June 5, 2023
The bookmaker has been driving international online growth, with its recent ent ...
- Mob Scene Loads Ammo Creative's Social-Digital Team
MAD, Fern Siegel - Monday, June 5, 2023
The added staffers are seen as a tool to expand Mob Sce ...
- Xpedition Adds 3 Senior Hires
People on the Move, Fern Siegel - Monday, June 5, 2023
These additions to the leadership team bring representation from people of col ...
- Dell Technologies Promotes The Power Of 'Now'
MAD, Fern Siegel - Friday, June 2, 2023
Created by VMLY&R, the work illustrates how tech innovations help Dell clien ...
- Amplify Enlarges Los Angeles Office With 3 Key Hires
MAD, Fern Siegel - Friday, June 2, 2023
Jo Kang has been named group creative director, leading creative for t ...
- Women-Led Broad Disrupts By Telling The Truth
MAD, Fern Siegel - Thursday, June 1, 2023
Only .1% of agencies are led by women. Broad, founded In 20 ...
- Brompton Folding Bike Touts Magical Engineering
MAD, Fern Siegel - Thursday, June 1, 2023
The cross-platform campaign runs in the U.K., U.S., Germany and France. ...
- LeaseQuery Names Alloy Integrated-Marketing AOR
Accounts on the Move, Fern Siegel - Wednesday, May 31, 2023
Atlanta-based Alloy will execute a strategic campaign to expand LeaseQuery's customer ba ...
- Open Appoints Vergara As Managing Director, US
MAD, Fern Siegel - Wednesday, May 31, 2023
Vergara will also collaborate on global client campaigns. She has held seni ...
- Karlberg Upped To Chief Creative Officer, YARD NYC
MAD, Fern Siegel - Tuesday, May 30, 2023
Ulrika Karlberg is the agency's first CCO and hopes to "disrupt cultu ...
- Dunkin' Iced Beverages Encourage Zennials To 'Do Your Thing'
MAD, Fern Siegel - Tuesday, May 30, 2023
For Dunkin', the shaking is the brand's optimistic song of summer. ...
- Sprinkles Names Proof Creative-Media AOR
Accounts on the Move, Fern Siegel - Friday, May 26, 2023
The 18-year-old Sprinkles has more than 50 bakery and ATM locations a ...
- Heel: Dog Treats Remind Pets Of 'Best Friend'
MAD, Fern Siegel - Friday, May 26, 2023
As younger demographics become dog owners, the agency relied on a wac ...
- 'Invisible No More' Highlights The Attacks Against Asian Americans
MAD, Fern Siegel - Friday, May 26, 2023
Though 1 in 5 Asian American and Pacific Islanders admitted to ...
- Sport Clips Haircuts Turns Grooming Into A 'Game Changer'
MAD, Fern Siegel - Thursday, May 25, 2023
First work by AOR Preacher makes comfort and relaxation, not checking o ...
- Lucky Charms' Mobile Campaign Turns Breakfast Into Upbeat Fortune Telling
MAD, Fern Siegel - Thursday, May 25, 2023
The promotion is geared to Gen Z and millennials that embrace mo ...
- New Man Therapy Ads Target New England Fishermen
MAD, Fern Siegel - Thursday, May 25, 2023
The campaign employs humorous social-media posts, point-of-purchase postcards and OOH posters. ...
- Orchard Valley Harvest Goes Nuts, Targets Millennials, Gen Z In Debut Campaign
MAD, Fern Siegel - Wednesday, May 24, 2023
The spots feature Ovie, an animated version of the brand's logo. ...
- FCB London Rebrands As Center For Global Clients
MAD, Fern Siegel - Wednesday, May 24, 2023
FCB London was the agency's first international office when it was establish ...
- Grossman Named First Chief Creative Officer For VCCP US
MAD, Fern Siegel - Tuesday, May 23, 2023
The hire follows VCCP NY merging with its San Francisco-based creative agen ...
- Etsy Pushes Search By Image Feature In 'Life' Spot
Out to Launch, Fern Siegel - Tuesday, May 23, 2023
With the new tool, shoppers can describe what they're looking for wi ...
- Outdoor Ad Industry Uses Medium To Support Military
MAD, Fern Siegel - Monday, May 22, 2023
The OOH campaign underscores how helpful it is for civilians to gi ...
- Connects Expands To U.S., Wurst To Lead North American Efforts
MAD, Fern Siegel - Monday, May 22, 2023
Founded in 2016, SEEN Connects focuses on digital-first work, from web3 ...
- Strong Roots Highlights Plant-Based Food In OOH New York Push
MAD, Fern Siegel - Friday, May 19, 2023
"Our target audience is New Yorkers who love delicious, stress-free food, ...
- 50,000feet Opens London Outpost To Service Europe
MAD, Fern Siegel - Friday, May 19, 2023
The new office will be a hub for the firm's growing rost ...
- Metallica Playlist Remasters Blackened Whiskey
MAD, Fern Siegel - Thursday, May 18, 2023
The specially crafted sonic enhancement delivers the band's low hertz sound wav ...
- Hudson Square BID Selects Six+One As Branding AOR
Accounts on the Move, Fern Siegel - Wednesday, May 17, 2023
The Business Improvement District's signature projects include the redevelopment of Hudson Stre ...
- Community Coffee Pushes Bold Blend By 'Bustin' Loose'
MAD, Fern Siegel - Wednesday, May 17, 2023
The work is the first from the brand's creative AOR Baker &am ...
- MullenLowe LA Names Jenkins Head Of Strategy
People on the Move, Fern Siegel - Wednesday, May 17, 2023
Jenkins will lead a team across a portfolio that includes Acura, Coron ...
- Bluecoat Gin Targets Media To Reach Millennials
MAD, Fern Siegel - Tuesday, May 16, 2023
The company is again partnering with NBC Philadelphia and the Philadelphia Philli ...