- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...
- P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020
Research Intelligencer, Joe Mandese - Thursday, March 11, 2021
Procter & Gamble once again was the top TV advertiser in t ...
- Carat U.S. Names Russell Chief Client Officer, Paas Chief Strategy Officer
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Stephanie Russell has been named Chief Client Officer and Haley Paas Chi ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a n ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision n ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Unfamiliar Advertisers Using Consumer Location Data Deemed 'Creepiest' Marketing Tactic
Research Intelligencer, Joe Mandese - Tuesday, March 9, 2021
Asked to rate various forms of surveillance marketing experiences as either "coo ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consum ...
- Study Finds Americans Polarized In Ad-Related Behaviors
Research Intelligencer, Joe Mandese - Monday, March 8, 2021
When it comes to advertising, American consumers are highly polarized in the ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- U.S. Ranks 23 For Ad-Block Software Download Queries
Research Intelligencer, Joe Mandese - Friday, March 5, 2021
European nations such as France, Sweden, Denmark, and Canada in North Ameri ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decisi ...
- Don't Worry, Be Unhappy
Mobile Insider, Joe Mandese - Thursday, March 4, 2021
The most unhappy app environments are -- in this order -- socia ...
- Media Subscription Revenue Outpaces Other Forms Of Media Sales, Well Positioned To Combat Churn
Research Intelligencer, Joe Mandese - Thursday, March 4, 2021
Media industry subscription revenues have far outpaced other forms of sales revenu ...
- Study Finds Game And Social Apps Yield 'Happiest' Ad Environments
Research Intelligencer, Joe Mandese - Wednesday, March 3, 2021
Advertisers looking to reach consumers in environments where they fell happy v ...
- Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services
Search & Performance Marketing Daily, Joe Mandese - Tuesday, March 2, 2021
Few services benefited more from the COVID-19 pandemic in 2020 than onli ...
- Obit: Horizon Media West Coast Chief Serena Duff, Dead At 54
MediaDailyNews, Joe Mandese - Monday, March 1, 2021
Serena Duff, long-time head of Horizon Media's West Coast office, died Frida ...
- Consumer Spending On Media Soared, While Ad Spending Collapsed in 2020
MediaDailyNews, Joe Mandese - Monday, March 1, 2021
As far as the media marketplace goes, 2020 was a tale ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
After rebounding from the recession in August and expanding for the remaini ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
Japan, the third-largest ad economy in the world, fell 11.2% in 20 ...
- Study Finds Speed Of Open Determines Ultimate Lifetime Value Of Email Subs
Research Intelligencer, Joe Mandese - Friday, February 26, 2021
Like many other forms of media, the speed of initial engagement f ...
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
MediaDailyNews, Joe Mandese - Thursday, February 25, 2021
If TV advertising messages are a barometer of how Madison Avenue think ...
- IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2021
IPG Mediabrands is rejoining the ad agency data pool powering Standard Med ...
- The 'Real Story' Behind Facebook's Australian News Blackout, According To Facebook
Red, White & Blog, Joe Mandese - Wednesday, February 24, 2021
Facebook global affairs chief Nick Clegg charges there is a "fundamental misunderstandin ...
- Most Marketers Say Virtual Events Are Here To Stay, Budgeting More For Them This Year
Research Intelligencer, Joe Mandese - Wednesday, February 24, 2021
The vast majority of marketing execs surveyed late last year believe virtu ...
- Which Came First, The Media Buy Or The Media Plan? Depends On Who You Ask
Research Intelligencer, Joe Mandese - Tuesday, February 23, 2021
We may never know whether the chicken or the egg came firs ...
- Trust Surges For Brand Biden
Marketing Politics Weekly, Joe Mandese - Monday, February 22, 2021
While the trust Americans hold in the major television news brands h ...