- Zefr Adds Bed Bath & Beyond's Argyilan To Board
MediaDailyNews, Joe Mandese - Monday, February 22, 2021
Bed, Bath & Beyond branding chief and long-time Madison Avenue vet Kris ...
- Like A Bully Stealing Lunch Money In A Walled Schoolyard
RTBlog, Joe Mandese - Monday, February 22, 2021
Facebook likes to tout how much it has done in recent yea ...
- Trade Desk Surges 48% In Q4, Cites Walmart, CTV, Unified ID For Future Growth
MediaDailyNews, Joe Mandese - Friday, February 19, 2021
The Trade Desk said its revenues grew 48% in Q4 and 2 ...
- 'Would MediaPost Give Goebbels An Award?' Great Question!
Red, White & Blog, Joe Mandese - Friday, February 19, 2021
It's probably a good time to talk about the elephant in t ...
- Study Finds Industry Researchers Spend Less Than Half Their Time Researching
Research Intelligencer, Joe Mandese - Friday, February 19, 2021
Less than half the time (48%) marketing industry researchers spend doing the ...
- MDC Creates Holding Co. Media Role, Taps MediaCom's McGlashan To Fill It
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2021
MDC Partners has named Deirdre McGlashan Chief Media Officer, a new holdi ...
- Is That A Couch In Your Pocket, Or Are You Just Glad To Stream Me?
Mobile Insider, Joe Mandese - Thursday, February 18, 2021
Of all the ethnographic research about how people's media behaviors have chang ...
- iHeart Acquires Triton Digital For $230 Million
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2021
Radio and digital audio giant iHeartMedia has agreed to acquire audio med ...
- Ad Prices Forecast To Inflate 3% This Year
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2021
Following a year of rollbacks for most major media, ad prices a ...
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2021
News Corp. this morning announced what it described as a "historic" three-ye ...
- Obit: 'Big Fat Idiot,' Dead At 70
Red, White & Blog, Joe Mandese - Wednesday, February 17, 2021
Rush Limbaugh's greatest legacy was that he was an incubator, pioneering ...
- Ad Price Inflation Resumes, 3% Rise Forecast For 2021
Research Intelligencer, Joe Mandese - Wednesday, February 17, 2021
Following a year of rollbacks for most major media, ad prices a ...
- ANA Study Finds Only Half Of Ad Execs Plan Biz Travel This Year
Research Intelligencer, Joe Mandese - Wednesday, February 17, 2021
Even as ad agencies consider plans for returning to life as "normal ...
- Nigel Morris, Rob Norman 'In-Play' Again: Join Gaming Ad Startup
MediaDailyNews, Joe Mandese - Tuesday, February 16, 2021
Two former top media agency execs -- Dentsu/Aegis' Nigel Morris and GroupM ...
- ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021
MediaDailyNews, Joe Mandese - Tuesday, February 16, 2021
Even as ad agencies consider plans for returning to life as "normal ...
- In Digital World, Nothing Can Be Said To Be Certain Except A Push For Ad Taxes
RTBlog, Joe Mandese - Monday, February 15, 2021
Maryland's new tax scheme, which is only attributable to ad sales deriv ...
- Facebook Reports Double-Digit Drop In Hate Speech And Harmful Content, Cites Advances In AI
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Facebook today released findings of its Community Standards Enforcement Report showing mark ...
- Ad Execs Viewing Media More As A 'Quality' Than A Commodity
MediaDailyNews, Joe Mandese - Friday, February 12, 2021
A number of recent trends in media-buying including the ascendance of procureme ...
- MMA Forms CDO Board, Taps GSK's Speichert To Chair It
MediaDailyNews, Joe Mandese - Friday, February 12, 2021
The Mobile Marketing Association, which has gradually transformed its board to ...
- How To Buy An Insurrection
Red, White & Blog, Joe Mandese - Friday, February 12, 2021
Here's my back-of-the-envelope estimate for the paid vs. earned media mix t ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New Technology
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. T ...
- Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A Hit
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
The U.S. Postal Service reported Q4 2020 revenue and service volume Tuesda ...
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
An overwhelming majority of consumers have a "positive" attitude toward brands th ...
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
Research Intelligencer, Joe Mandese - Wednesday, February 10, 2021
Three-quarters of U.S. adults say they "tune out" digital ads because ...
- Mediabrands' Index Finds Social Media Generally More Responsible: Touts Endorsements From 4As, GARM
MediaDailyNews, Joe Mandese - Tuesday, February 9, 2021
Social media platforms have become more responsible in two key areas ...
- WFA Report Finds Many CMOs Not Yet Started, Or Just Beginning, Digital Transformation
Research Intelligencer, Joe Mandese - Tuesday, February 9, 2021
Despite years of discussion surrounding the impact of digital media adoption, 4 ...
- Guess What Other Medium Surged During 2020: Over-The-Air TV Antennas
Research Intelligencer, Joe Mandese - Tuesday, February 9, 2021
Even as the ad industry and the trade press obsess on over-the-to ...
- Publicis Taps Penski To Succeed Jones As Media Americas Chief
MediaDailyNews, Larissa Faw, Joe Mandese - Monday, February 8, 2021
Publicis Groupe named Dave Penski CEO of Publicis Media Americas, succeeding T ...
- Super Bowl LV Tune-In Falls 15%
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The national TV audience for Super Bowl LV fell 15% from t ...
- A (Relatively) COVID-Free Super Bowl
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The biggest surprise among the 68 TV Super Bowl LV commercials w ...