- Beauty Ad Spending To Lag Overall Ad Economy, Social Distancing Cited
Research Intelligencer, Joe Mandese - Monday, February 8, 2021
One of the unintended consequences of the COVID-19 pandemic is that ...
- Why A Post-IDFA World Will Be Good, Not Bad For Advertising
RTBlog, Joe Mandese - Monday, February 8, 2021
While most of the focus has been on the burgeoning platform w ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million Round
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
Hudson MX, a media-buying technology startup has closed a $63.5 million rou ...
- How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
One of the unintended consequences of the explosion of subscription video streami ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essen ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that tak ...
- Havas Taps Canvas' Ginsberg As Chief Investment Officer
People on the Move, Joe Mandese - Tuesday, February 2, 2021
Amy Ginsberg has joined Havas Media Group as Chief Investment Officer fr ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
Research Intelligencer, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Jeff Bezos To Step Down As Amazon CEO, AWS Chief Andy Jassy Will Succeed Him
MediaDailyNews, Joe Mandese - Tuesday, February 2, 2021
Amazon founder Jeff Bezos will step down as CEO and become executi ...
- Philadelphia Would Rather Be With USIM
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
USIM has landed the Visit Philadelphia tourism account, following a multi-agency revi ...
- NCM Adds Harkins Theatres To Cinema Ad Network, Anticipates 2021 Rebound
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
Cinema advertising network National CineMedia (NCM) has added the Harkins Theatres cha ...
- MediaCom Dominates 2020 New Media Business Wins, Others Fall Behind
Research Intelligencer, Joe Mandese - Wednesday, February 3, 2021
GroupM's MediaCom unit turned in the best new business performance in wh ...
- Original Scripted Series Supply Declines For First Time, Pandemic Cited
Research Intelligencer, Joe Mandese - Monday, February 1, 2021
It took a global pandemic, but for the first time since t ...
- 1,984 Reasons To Check Out GroupM's New Data Ethics Tool
RTBlog, Joe Mandese - Monday, February 1, 2021
It's important, not just because it might mitigate risk, but because ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Monday, January 4, 2021
Selecting our agency of the year is always a rigorous process. Selecti ...
- Facebook To Give Brands Control Of Ad Buys Next To Its Most Organic Content: The Topics Of Its Newsfeed
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
Facebook, which has long enabled advertisers to control what content their a ...
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
With Dentsu weighing in as the last -- and most pessimistic ...
- Dentsu Releases The Most Dour Update To Date, Drags Industry Consensus Down
Research Intelligencer, Joe Mandese - Friday, January 29, 2021
Dentsu today released the last and by far most pessimistic update ...
- Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its 'Biggest Competitors'
MediaDailyNews, Joe Mandese - Thursday, January 28, 2021
Facebook delivered its best ad revenue quarter in more than two year ...
- Certified Diverse Ad Industry Suppliers More Than Doubles
Research Intelligencer, Joe Mandese - Thursday, January 28, 2021
The number of advertising and marketing services providers certified as being diver ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest differen ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the mo ...
- Doctoring Doom
Red, White & Blog, Joe Mandese - Wednesday, January 27, 2021
Why media should be included alongside climate change, nuclear war and glob ...
- Official Nielsen Inauguration Estimates Show Biden's Up 11.2%, With A Caveat
Marketing Politics Weekly, Joe Mandese - Monday, January 25, 2021
Live coverage of Joe Biden's inauguration as President of the United Stat ...
- Twitter Unveils Crowd-Annotation Pilot To Fact-Check Questionable Tweets
Marketing Politics Weekly, Joe Mandese - Tuesday, January 26, 2021
As part of its continuing effort to battle disinformation, Twitter Monday unveil ...
- Promises Of Carnage Made, Promises Of Carnage Kept
Red, White & Blog, Joe Mandese - Tuesday, January 26, 2021
Have you ever woken from a nightmare so terrifying you had ...
- Holding Company Acquisitions Decline In 2020, Especially In Value And Head Counts
Research Intelligencer, Joe Mandese - Tuesday, January 26, 2021
The major agency holding companies and/or management consultant parent companies made few ...
- Media Supplier of the Year: The Mainstream Media (a.k.a. "Fake News")
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
After four years of being incessantly marginalized as “fake news” from t ...
- U.S. Ad Economy Ends 2020 With Fifth Consecutive Month Of Expansion
MediaDailyNews, Joe Mandese - Friday, January 22, 2021
The U.S. advertising economy had its fifth consecutive month of expansion ...