- It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
MediaDailyNews, Joe Mandese - Thursday, November 19, 2020
EASTON, CT -- In one of the most mind-expanding sessions of i-com ...
- Boston Globe's Henry Becomes CEO Of Parent Company
Publishers Daily, Joe Mandese - Wednesday, November 18, 2020
Linda Henry has been named CEO of Boston Globe Media Partners, includi ...
- GroupM Predicts The 'Big Shift' Likely To Shake Up Many Ad Categories
Research Intelligencer, Joe Mandese - Thursday, November 19, 2020
While the return on ad spending has changed dramatically for many categori ...
- This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2020
At a time when media agencies are creating protocols to ensure the ...
- How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
Research Intelligencer, Joe Mandese - Wednesday, November 18, 2020
In an effort to delineate how the COVID-19 pandemic has impacted consum ...
- The Industry's Greatest Identity Challenge May Be How To Identify It
MediaDailyNews, Joe Mandese - Monday, November 16, 2020
EASTON,CT -- The universal ID has emerged as the new Holy Gra ...
- If It Quacks Like A Lame Duck, It's Probably Just For Quacks
Red, White & Blog, Joe Mandese - Tuesday, November 17, 2020
America may not be headed for another Civil War, but we ha ...
- ANA: We're Still Mostly Caucasian, Especially At The Top
Research Intelligencer, Joe Mandese - Tuesday, November 17, 2020
If the membership of the Association of National Advertisers is representative, t ...
- A Third Of Marketers 'Clueless' About Apple's DFA Protocol, Most See Negative Impact On Mobile Ad Spend
Research Intelligencer, Joe Mandese - Tuesday, November 17, 2020
Apple's planned changes for IDFA (identifier for advertisers) in its next i ...
- How Many Polls Does It Take To Screw In A Lightbulb?
RTBlog, Joe Mandese - Monday, November 16, 2020
The big loser of the 2020 election was political polling -- a ...
- ARF Acquires Marketing Science Institute
MediaDailyNews, Joe Mandese - Friday, November 13, 2020
In yet another roll-up of marketing trade associations, the Advertising Research Foundati ...
- Covidgraphics: New Pandemic Segmentation Clusters Consumers Psychographically
Research Intelligencer, Joe Mandese - Friday, November 13, 2020
While a variety of consumer research studies in recent months have soug ...
- Need A Lift? The ARF Has A Guide For You
MediaDailyNews, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return ...
- Welcome To My 'Parler,' Said The Spider To The Flies
Mobile Insider, Joe Mandese - Thursday, November 12, 2020
Platforms like Twitter have shown real vigilance to slow the spread ...
- Need A Lift? The ARF Has A Guide For You
Research Intelligencer, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars ...
- Most Americans Believe Facebook, Other Digital Media 'Spy' On Them
Research Intelligencer, Joe Mandese - Wednesday, November 11, 2020
More than two-thirds of Americans believe Facebook spies on them, according ...
- IPG Launches Mediabrands Content Studio, Taps UM's Gaul To Run It
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
IPG Mediabrands this morning announced the launch of the Mediabrands Content Studi ...
- IAB Disruption Summit Gets Disrupted By, You Guessed It, The Internet
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Just as afternoon keynote speaker, GroupM Business Intelligence chief Brian Wieser, w ...
- Think Different: New Industry Inclusion Push Makes Case For Neurodiversity
MediaDailyNews, Joe Mandese - Monday, November 9, 2020
EASTON, CT -- Even as the advertising and media worlds grapple wi ...
- Marketers Plan Even Greater Reliance On First-Party Data
Research Intelligencer, Joe Mandese - Monday, November 9, 2020
Increasing spending and/or emphasis on the use of first-party data is t ...
- 'Sales Lift' Projected To Get A Post-Cookie Lift, Other Forms Of Research Too
Research Intelligencer, Joe Mandese - Monday, November 9, 2020
An increased reliance on so-called "sales lift" metrics will be the greate ...
- Why Trumpism Is Here To Stay, And What Brands Should Do About It
RTBlog, Joe Mandese - Monday, November 9, 2020
The 2020 presidential election has barely been resolved and oddsmakers are alrea ...
- CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad Budgets
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
In a sign that the CTV ad market is benefitting from ...
- First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U. ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV
Marketing Politics Weekly, Joe Mandese - Wednesday, November 4, 2020
The audience of election night news coverage of this year's election fe ...
- Half Of Marketers Have Contingency Plans For Post-Election 'Social Unrest'
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2020
And with such unrest, 39% would pause ad spending and tweak the ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2020
For Dentsu, the structure represents a consolidation of all of Heineken's med ...
- 'This Is An Embarrassment To Our Country'
Red, White & Blog, Joe Mandese - Wednesday, November 4, 2020
"This is a fraud on the American public. This is an embarrassme ...