- Is Digital Audience Accountability Going On Hiatus?
RTBlog, Joe Mandese - Monday, October 19, 2020
At a time when digital media appears to be accelerating share gai ...
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-One
Marketing Politics Weekly, Joe Mandese - Thursday, October 15, 2020
By a margin of nearly two-to-one, ad executives -- both advertisers a ...
- Turns Out Twitter Has A Democratic Bias, So What
Marketing Politics Weekly, Joe Mandese - Thursday, October 15, 2020
An analysis of the most active users on Twitter -- the t ...
- The Next Big Mobile Media Battle Will Be Inside The Home
Mobile Insider, Joe Mandese - Thursday, October 15, 2020
Almost no medium is more associated with reaching people outside their hom ...
- My Conspiracy Theory On Why Americans Are Playing An Increasingly Dangerous Game
Red, White & Blog, Joe Mandese - Thursday, October 15, 2020
Want to understand why QAnon has become the first known instance ...
- Half Of Ad Execs Have Adjusted Ad Plans Due To Political Ad Clutter, Most Holding Back
Research Intelligencer, Joe Mandese - Thursday, October 15, 2020
Slightly more than half of ad execs say they have modified the ...
- European Utility E.ON Taps Publicis' 'Power Of One' Media Solution, Starcom Will Lead
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Public ...
- Analyst: Holding Company Sentiment Has Gone From 'Cautiously Optimistic' To 'Apathetic,' IPG To Lead The Group
MediaDailyNews, Joe Mandese - Wednesday, October 14, 2020
Describing its sentiment for the major agency holding company stocks it follo ...
- Havas Launches Industry's First Dedicated 'Customer Experience' Network, Leverages 'Meaningful Brands' Insights
MediaDailyNews, Joe Mandese - Wednesday, October 14, 2020
Havas is launching what it claims is the ad industry's first dedicat ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act Beneficially
MediaDailyNews, Joe Mandese - Wednesday, October 14, 2020
The Old World of intrusion-based marketing is effectively dead, and a n ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
A number of recent studies, including recent Wall Street analysts' reports, indica ...
- Study Reveals 'Willingness' Among Americans To Share Various Personal Data For Addressable Ads
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
On the heels of an IPG Mediabrands study revealing the reluctance Americ ...
- Most Active Video Pirates Would Use Legal Means, Some Even If It Costs More
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
Ninety-four percent of active video pirates would switch to a legal meth ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome Health
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
Place-based video ad network operator Screenvision continues to expand into locations a ...
- IPG Units Find Consumers Value Personalization, But Have Low Tolerance For Using Personal Data To Target It
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
A new joint study completed by IPG's Magna and IPG Media L ...
- 360i Develops AI-Powered Bot To Help Kroger's Shoppers Plan And Make Meals
MediaDailyNews, Joe Mandese - Monday, October 12, 2020
With Americans preparing their own meals more than any time in rece ...
- Big Dada: U.K. Probe Concludes Cambridge Analytica Broke No Laws, Just Society
RTBlog, Joe Mandese - Monday, October 12, 2020
"Some observers may have treated this as indicating that the whole affa ...
- The Flies Have It: 2020 Veep Debate Soars 56% Over 2016
Marketing Politics Weekly, Joe Mandese - Thursday, October 8, 2020
Nearly 58 million people watched the vice presidential debate between Mike Pen ...
- Wall Street Bullish On Ad Rebound, Especially Digital
MediaDailyNews, Joe Mandese - Friday, October 9, 2020
Wall Street analysts have turned extra bullish on digital media, especially soci ...
- Most Americans Fear Misinformation Will Sway Election, Cite POTUS As Super Spreader
Marketing Politics Weekly, Joe Mandese - Thursday, October 8, 2020
Four in five Americans are either very (48%) or somewhat (33%) concern ...
- Harmelin Promotes Davis To Chief Revenue Officer
MediaDailyNews, Joe Mandese - Thursday, October 8, 2020
Philadelphia-based Harmelin Media has promoted 28-year agency vet Scott Davis to Chi ...
- MAGGOT Is The New MAGA
Red, White & Blog, Joe Mandese - Thursday, October 8, 2020
Ever since the Nixon/Kennedy debate, televised debates have been less about substan ...
- Radio Research Consortium Renews Multi-Year Nielsen Agreement
MediaDailyNews, Joe Mandese - Wednesday, October 7, 2020
The Radio Research Consortium, Inc., a not-for-profit that provides audience estimates da ...
- Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
The economic fallout of COVID-19 is now projected to have a pronounc ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- Business Optimism Of Global Marketers Improves, But Remains Net Negative -- For Now
Research Intelligencer, Joe Mandese - Tuesday, October 6, 2020
The business optimism of global marketers has improved considerably over the pa ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not Timing
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
On the heels of recent news that apex TV advertiser Procter &am ...
- Who Was That Masked Man: Why The President's Diagnosis Could Derail The Ad Industry Rebound
RTBlog, Joe Mandese - Monday, October 5, 2020
Just weeks before the U.S. presidential election, confusion and uncertainty is t ...
- NFL Ratings Erosion Abates, OOH Audience Inclusion Cited
Research Intelligencer, Joe Mandese - Friday, October 2, 2020
Three weeks into the new NFL season, the erosion of ratings h ...
- Political Ad $ Approaching $11 Billion, Majority Democratic
Research Intelligencer, Joe Mandese - Friday, October 2, 2020
A new analysis of 2020 political ad spending shows it is approachi ...