- Who Was That Masked Man: Why The President's Diagnosis Could Derail The Ad Industry Rebound
RTBlog, Joe Mandese - Monday, October 5, 2020
Just weeks before the U.S. presidential election, confusion and uncertainty is t ...
- NFL Ratings Erosion Abates, OOH Audience Inclusion Cited
Research Intelligencer, Joe Mandese - Friday, October 2, 2020
Three weeks into the new NFL season, the erosion of ratings h ...
- Political Ad $ Approaching $11 Billion, Majority Democratic
Research Intelligencer, Joe Mandese - Friday, October 2, 2020
A new analysis of 2020 political ad spending shows it is approachi ...
- 73 Million People Watch 1st Televised 2020 Presidential Debate, Down 13% From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, September 30, 2020
An estimated 73.1 million Americans tuned in to watch the first deba ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
- The Medium Is The Messaging App
Mobile Insider, Joe Mandese - Thursday, October 1, 2020
Add A2P to the growing list of important media technology acronyms: application-to-perso ...
- Fear & Loathing On Top Of The World
Red, White & Blog, Joe Mandese - Thursday, October 1, 2020
"Whatever happens to Donald Trump when the wolves finally rip down h ...
- Facebook Taps Direct Response/Analytics Vet Schultz As New CMO
MediaDailyNews, Joe Mandese - Wednesday, September 30, 2020
Facebook has tapped 13-year growth and analytics vet Alex Schultz as i ...
- Report Reveals Independent Voters Most Expensive To Target Via TV, Republicans The Cheapest
Marketing Politics Weekly, Joe Mandese - Tuesday, September 29, 2020
Independent TV voters are the most expensive ones to reach, while Republica ...
- How A Picture Worth $750 Could Impact The Presidential Election
Marketing Politics Weekly, Joe Mandese - Tuesday, September 29, 2020
Sometimes a picture is worth a thousand words. In the case ...
- Sentiment Analysis Reveals Media Coverage Of COVID-19 Deaths Growing 'Neutral' Even As They Climb
Marketing Politics Weekly, Joe Mandese - Tuesday, September 29, 2020
An analysis of 665,000 U.S.-based news stories covering the COVID-19 pandemic fin ...
- Burger King Campaign Targets Audience Of One: The Snooty Michelin Guide
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
The campaign goes on to make an appeal for one of Michelin ...
- Only The Best People Vs. Losers And Suckers
Red, White & Blog, Joe Mandese - Tuesday, September 29, 2020
As far as campaign managers go, the President's defy his assertion th ...
- Data Reveals Q3 Ad Spending Rebound Stratified, Biggest Companies See Biggest Gains
Research Intelligencer, Joe Mandese - Tuesday, September 29, 2020
An analysis of actual ad spending trends during the second and thi ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Remember The Golden Age Of Media Training? It Was The Real Thing
RTBlog, Joe Mandese - Monday, September 28, 2020
I learned something from Spark Foundry's new "Audio Academy." I learned th ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to ...
- Alternative Facts Fueling Alternate Realities
Red, White & Blog, Joe Mandese - Friday, September 25, 2020
When it comes to the presidential campaign, America is divided into t ...
- What The UM Team Did On Its Summer Vacation, Er, Lockdown
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
What do podcasts, poetry, martial arts, henna and Etch A Sketch ha ...
- In GARM's Way: Facebook, Twitter, YouTube Agree To Ad Industry's Harmful Content Standards
MediaDailyNews, Joe Mandese - Wednesday, September 23, 2020
Three of the biggest platforms responsible for the spread of disinformation a ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% n ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top ...
- Sparks & Honey Report Finds Rise In Disinformation Impacting Trust In Giving
Research Intelligencer, Joe Mandese - Monday, September 21, 2020
The rise in disinformation isn't just impacting politics and social discourse, it ...
- Do Me A Favor, Wake Me When The TikTok Deal Is Done
RTBlog, Joe Mandese - Monday, September 21, 2020
If you had told me in advance what the latest installment ...
- Commerce Department Bans TikTok, WeChat In U.S.
Marketing Politics Weekly, Joe Mandese - Friday, September 18, 2020
Despite a deal confirmed earlier this week for Oracle to serve ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Out-of-Home Viewing Proves Big Boon For NFL Ratings, Despite Pandemic
Research Intelligencer, Joe Mandese - Friday, September 18, 2020
The first week of the NFL season, which also is the fir ...
- What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For Mobile
Mobile Insider, Joe Mandese - Thursday, September 17, 2020
It is designed to be future-proof measurement, dealing with both tech busine ...
- How Ad Execs Plan To Vote, Or Not
Marketing Politics Weekly, Joe Mandese - Wednesday, September 16, 2020
The majority (59%) of ad industry professionals plan to vote by ma ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of i ...