- The Fox-Trump Industrial Complex: Why It's Bad For America
Red, White & Blog, Joe Mandese - Tuesday, November 3, 2020
The President's interview on Fox News Election Day morning marks his 100 ...
- MediaCom's 'Future Of Play' Report, Lets You Play Along
Research Intelligencer, Joe Mandese - Tuesday, November 3, 2020
As far as data visualizations go, MediaCom China just published one ...
- Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022
MediaDailyNews, Joe Mandese - Monday, November 2, 2020
While video entertainment ad spending will fall 0.2% this year in t ...
- Here's Our First Ever MediaPost Endorsement
Red, White & Blog, Joe Mandese - Monday, November 2, 2020
Based on all of your great feedback, we have decided to ma ...
- Epsilon Study Shows Big Marketer Backlash To Cookie Deprecation
Research Intelligencer, Joe Mandese - Monday, November 2, 2020
Eighty-three percent of marketers believe Apple's and Google's cookie deprecation will ha ...
- Why The Deprecation Of Cookies May Not Be Such A Bad Thing
RTBlog, Joe Mandese - Monday, November 2, 2020
As well intentioned as the deprecation of third-party cookies may be, t ...
- Gut Research Finds More 'Positives' For Biden, 'Negatives' For The Other Guy
Marketing Politics Weekly, Joe Mandese - Friday, October 30, 2020
Using a novel technique known as "intuitive research" capable of understanding wh ...
- Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce Unit
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommer ...
- While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
With the exception of Fox News Channel, ad sales for major cab ...
- This Just In From The Mars News Channel...
Red, White & Blog, Joe Mandese - Friday, October 30, 2020
A startling insight from Ipsos suggests many Americans won't accept the outco ...
- Republican Voters Most Keen On Brand Role In Politics: Independents, Not So Much
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
A majority of Americans believe brands have an important role to pl ...
- Ipsos Forecast Model Predicts 'Narrow' Biden Win: Cites Pandemic, Other Key Issues
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
With the COVID-19 pandemic remaining the No. 1 issue influencing American voter ...
- Apple's 25/65 Rule
Mobile Insider, Joe Mandese - Thursday, October 29, 2020
Apple has a 25% share of the mobile OS market, but contro ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations
Research Intelligencer, Joe Mandese - Thursday, October 29, 2020
Following what could be the most uncertain and protracted network upfront ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
The good news for the radio industry is that Nielsen just report ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research divisi ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
While the vast majority of advertisers have policies "requiring" or "requesting" med ...
- Harris Poll Reveals A Quarter Of Advertisers Boycotted Google, Too
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Suppose they held a boycott and nobody noticed? That might be t ...
- eMarketer Updates 2020 Ad Outlook: -4.5% Worldwide
Research Intelligencer, Joe Mandese - Wednesday, October 28, 2020
It's more than a month before the major agency holding company forecaste ...
- SMI Taps Koons For Strategic Partnerships
MediaDailyNews, Joe Mandese - Monday, October 26, 2020
Todd Koons has joined Standard Media Index as vice president-strategic partnerships. ...
- Two-Thirds Of Agency Execs Have Changed Their Shop Due To COVID, Mostly Financially
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
Two-thirds of ad agency executives say they have fundamentally altered how th ...
- Most Agencies Happy With Services They Offer, But Would Add More
Research Intelligencer, Joe Mandese - Tuesday, October 27, 2020
Most U.S. ad agencies are happy with the number of advertising servic ...
- Brand Research Shows 'Compelling' Electoral Enthusiasm For Joe Biden
Marketing Politics Weekly, Joe Mandese - Monday, October 26, 2020
With the level of voter "enthusiasm" predicted to be a key fact ...
- Canada Hit Harder By Ad Recession, U.S. Proves More Resilient
Research Intelligencer, Joe Mandese - Monday, October 26, 2020
As difficult as the 2020 ad recession has been for the U.S ...
- Who Should We Endorse And Why?
RTBlog, Joe Mandese - Monday, October 26, 2020
I'd like to make a case for MediaPost to weigh in wi ...
- Did You Hear The One About The Brand Guy Who Delivered A Punchline At The ANA?
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
As part of a wide-ranging keynote about data, insights and human being ...
- Facebook's Everson Tells ANA She Is 'Thankful' Boycott Happened
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
As painful as the attacks and the boycott were, they put he ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
MediaDailyNews, Joe Mandese - Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going ...
- ANA: 15% Of Digital Ad Costs Going To 'Unknown'
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
The ANA's annual Masters of Marketing Conference kicked off this morning wi ...
- Study Finds 'Digital Retail Advertising' Cannibalizing More Established Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
A big factor driving digital's increasing share of overall ad budgets ...