- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook do ...
- Magna: U.S. Ad Spending Fell 7.2% During First Half, Erosion Poised To Moderate In Second Half
Research Intelligencer, Joe Mandese - Wednesday, September 16, 2020
The U.S. advertising economy fell 7.2% during the first six months ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2020
A new study by performance analytics firm Veritone shows that TV a ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While overall ad spending has declined, a new study of TV a ...
- In Its First Year, Disney+ Penetrates A Third Of OTT: On Track To Overtake Hulu
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
Less than a year after its November 2019 launch, Disney+ is ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertise ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
A day after Nielsen confirmed it is shutting down its place-based vid ...
- Cover Story: Time Magazine Fades To Black, Again
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
For only the second time in its publishing history, Time magazine h ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recessi ...
- Global, U.S. Ad Cost Inflation Moderates To 3.3%, 2.7%, Respectively
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
One positive byproduct of the global ad recession -- for the demand-si ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a compa ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapo ...
- Average Prime-Time Scatter Prices Remain Stable During Pandemic, Thanks To NBC
Research Intelligencer, Joe Mandese - Friday, September 11, 2020
Prime-time network TV scatter ad prices have remained relatively stable for t ...
- IPG Mediabrands Names Global Chief Culture Officer: New Position Overseeing Diversity
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
IPG Mediabrands this morning named Hermon Ghermay its first-ever Global Chief Cultu ...
- Queen For A Day: Why Burger King Proudly Planted One On Ronald McDonald
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
To help celebrate gay pride, Burger King has literally planted one ...
- How Ted Cruz's Dad Ended A Presidency (No, Not That One)
Red, White & Blog, Joe Mandese - Thursday, September 10, 2020
It's fitting that analog media like books and newspapers may be t ...
- Consumer Confidence Reaches Low In The 8th And Final Wave Of Kantar's COVID-19 Barometer
Research Intelligencer, Joe Mandese - Thursday, September 10, 2020
Consumer economic confidence has hit a COVID-19 pandemic low, according to t ...
- Cohen Succeeds Rothenberg As IAB Chief
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
David Cohen has been named president-CEO of the Interactive Advertising Bureau (IAB ...
- Edelman Finds Americans Trust Employers, Not Government, To Fight Racism
Research Intelligencer, Joe Mandese - Wednesday, September 9, 2020
Americans trust their employers more than any other institution to do wh ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- USIM Lands Opry Entertainment Group's Iconic Country Western Brands
MediaDailyNews, Joe Mandese - Tuesday, September 8, 2020
USIM, which last week picked up media services for organic Acai bra ...
- USIM Lands Super Account: Organic Acai Marketer Sambazon
MediaDailyNews, Joe Mandese - Friday, September 4, 2020
USIM has been named the media services agency for Sambazon, marketer ...
- Covid Accelerates In-House Agency Units With Half Handling Media Services, Too
Research Intelligencer, Joe Mandese - Friday, September 4, 2020
The trend toward in-house ad agencies has been accelerated due to t ...
- Facebook Outlines Steps To Combat Turmoil Pre/Post-Election, Will Accept No Political Ads Week Prior
Marketing Politics Weekly, Joe Mandese - Thursday, September 3, 2020
As the U.S. Presidential election enters its 60-day window, Facebook this morni ...
- Why Apple And Google Are Turning Your Phone Into A Randomly Generated Sequence Of Numbers
Mobile Insider, Joe Mandese - Wednesday, September 2, 2020
Apple and Google have teamed up for a seamless solution for COVID- ...
- How Facebook Can Really Help Democracy: Go Dark For 60 Days
Red, White & Blog, Joe Mandese - Thursday, September 3, 2020
It's both ironic and fitting that as soon as Mark Zuckerberg post ...
- Nielsen Finds Most-Watched SVOD Show Is Netflix's 'The Umbrella Academy'
Research Intelligencer, Joe Mandese - Thursday, September 3, 2020
With 3.011 billion gross minutes viewed, the launch of the second seas ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when ...
- Analysis Shows News Media Gave 20% More Coverage To Republican Vs. Democratic Convention
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
News media devoted 20% more coverage of the Republican National Convention th ...