- It's The Disinformation, Stupid
RTBlog, Joe Mandese - Monday, December 28, 2020
As 2020 comes to an end, will next year return to ...
- Digital Ad Fraud Service White Ops Acquired By Goldman Sachs, Others
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
Digital ad fraud mitigation service White Ops has been acquired by Goldm ...
- 'Saturday Evening Post' Celebrates 200 Years In Print
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
Once one of America's most widely circulated print magazines, "The Saturday Eveni ...
- My Christmas Gift To You: Common-Sense Steps For Apple's Data Privacy Protocol
Mobile Insider, Joe Mandese - Thursday, December 24, 2020
Advice for marketers and media planners on how to adjust to t ...
- Twas The Deadline Before Christmas, And All Through The White House...
Red, White & Blog, Joe Mandese - Thursday, December 24, 2020
Not a signature was stirring, from the Commander-in-Louse. Oops, pardon me! ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending Gain
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
The U.S. ad economy turned in its best month so far th ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS International
MediaDailyNews, Joe Mandese - Tuesday, December 22, 2020
GroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's glob ...
- The Real Reason Facebook Is Exploiting Small Businesses It Claims It Wants To Protect
RTBlog, Joe Mandese - Monday, December 21, 2020
If a modern day Dante were to write a "Marketing Inferno," ...
- Yes Virginia, There Is Yet Another Mediabrands Content Studio
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
IPG Mediabrands this morning unveiled a new unit focused on the intersecti ...
- Mentos Marketer Perfetti Van Melle Taps Wavemaker As Media AOR
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
GroupM's Wavemaker unit has been named the media agency-of-record for Perfetti V ...
- Parler's 15 Minutes Of, Er, Infamy?
Research Intelligencer, Joe Mandese - Friday, December 18, 2020
Parler, the extreme right-wing micro-blogging app that surged in the days leadi ...
- Nielsen Data Shows Biden Dominated Local TV Ad Buys Leading Up To Election
Marketing Politics Weekly, Joe Mandese - Wednesday, December 16, 2020
In the lead up to the 2020 presidential election, President Elect J ...
- MRC To Focus On Data Source Quality, Unveils New Exec Committee
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
The Media Rating Council this morning announced plans to launch a n ...
- Making A List, Checking It Twice: Here's The Year's Most Misinforming Sites
Red, White & Blog, Joe Mandese - Thursday, December 17, 2020
I'm pretty sure that when historians look back on this period th ...
- Even Post-Covid, GroupM Projects Ecommerce Will Still Be Tiny Share Of Retail
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2020
In the U.S., ecommerce is projected to account for only 16.2% ...
- GroupM Report Finds Ecommerce Growing Fast, But Still A Small Share Of Retail
Research Intelligencer, Joe Mandese - Wednesday, December 16, 2020
For all of Madison Avenue's focus on digital performance media and marketin ...
- Twitter Unveils Brand Safety Steps, Commits To MRC Accreditation
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2020
As Twitter prepares for a major push to be taken more serious ...
- Nevertheless, He Persisted
Red, White & Blog, Joe Mandese - Tuesday, December 15, 2020
Now that Republican leadership -- not to mention Russia's -- are acknowledgi ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible
Research Intelligencer, Joe Mandese - Tuesday, December 15, 2020
Only 10% of advertisers and agency media planning and buying executives survey ...
- ANA Pivots On Marketing 'Word of the Year'
MediaDailyNews, Joe Mandese - Monday, December 14, 2020
"Pivot" has been named the marketing word of the year for 202 ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflecti ...
- Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network's
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
Revenues for free, ad-supported video-on-demand streaming service Tubi have doubled since F ...
- Nielsen 'One' Service Will Come With Higher Price Tag, Paid Mostly By Existing Clients
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
The ambitious "single currency" audience measurement plan unveiled by Nielsen this we ...
- Digital To Account For 70% Of All Ad Spending By 2025
Research Intelligencer, Joe Mandese - Friday, December 11, 2020
By 2025, digital media will account for 70% of all ad spendi ...
- Fox Discloses Record Political Ad $, Skepticism About New Rivals
Marketing Politics Weekly, Joe Mandese - Thursday, December 10, 2020
It took Fox News Channel $1 billion "in cash burn" to g ...
- Have A Coke And Some Bile: Advocacy Group Targets Brand's Right-Wing Political Support
Marketing Politics Weekly, Joe Mandese - Thursday, December 10, 2020
"Share A Coke With Discrimination And Fascism" may not catch on t ...
- GroupM Names Gerhart Mindshare Global CEO, Succeeds Emery, Who Was Ousted In October
MediaDailyNews, Joe Mandese - Thursday, December 10, 2020
GroupM has named Adam Gerhart Global CEO of Mindshare, effective January 202 ...
- How The MMA Became Known As The 'Marketers' Mobile Association'
Mobile Insider, Joe Mandese - Thursday, December 10, 2020
Now its composition of marketers far outweighs the number of suppliers ...
- Profiteer Of The Year: Fox News Channel
Red, White & Blog, Joe Mandese - Thursday, December 10, 2020
As Fox News wraps up a record year, I just have ...
- IPG's Roth: When Things Are Crazy, Clients Need Us More Than Ever
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
In what is likely one of his swan-song performances before an investor ...