- Food Retailers, CPG Brands Outshine Tech Giants In Harris Reputation Poll
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2018
Wegmans, H-E-B, Kraft Heinz, Kellogg and Chick-fil-A were among the consumables bran ...
- Corona, Samuel Adams, Bud Lead YouGov Beer Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2018
Bud Light, likely seeing a boost from its hugely popular "dilly dill ...
- Nestle Ranked #1 Global CPG; Bumps P&G To #2
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2018
P&G's market cap value was stable, but Nestle's increased, reports GlobalData. Kra ...
- Cheetos, Hershey's Tap AI, VR To Engage At SXSW
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2018
The brand unveiled "Cheetos Vision" - an AI-powered camera app that transfor ...
- Powerade Turns To Humorous Hyperbole In 'Some Kind Of Power'
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2018
The spot will air on March 13 alongside five 15-second videos -ea ...
- Snickers' Humor Goes Darker; Twix Offers 7-Minute Video
Marketing Daily, Karlene Lukovitz - Friday, March 9, 2018
Snickers' new ads depict edgy scenarios; Twix intros flavors with exceptionally lon ...
- McDonald's Flips Its Logo For International Women's Day
Marketing Daily, Karlene Lukovitz - Thursday, March 8, 2018
The QSR also created a video saluting the female owner of ...
- Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' Spots
Marketing Daily, Karlene Lukovitz - Wednesday, March 7, 2018
Post does a follow-up to its popular #cereALL hip-hop video for la ...
- Heinz Ketchup Taps Real Crisis Negotiator For BOGO Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
The brand is aggressively backing its month-long volume-driving offer through coupons availab ...
- UEFA Stars Play Street Paintball For Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
This year's sponsorship campaign also features B&W player portraits by Danny Clinc ...
- Craft Brewer Founders Risks Going For Lager Lovers
Marketing Daily, Karlene Lukovitz - Monday, March 5, 2018
Launch campaign celebrates taking risks--like craft brewer Founders jumping into "mass" segme ...
- Carl's Jr. Hosting Oscars-Timed Twitter 'Awards Show'
Marketing Daily, Karlene Lukovitz - Thursday, March 1, 2018
Amid its first solo (sans Hardee's) national campaign and its brand overhau ...
- Stoli 'Red Sparrow' Tie-In Stands To Benefit From Real-Life Intrigue, Controversy
Marketing Daily, Karlene Lukovitz - Wednesday, February 28, 2018
Debate over whether JLaw's role is sexist may prove even more visibility-enhanci ...
- Post Consumer Brands Inks Multi-Year Deal With Major League Soccer
Marketing Daily, Karlene Lukovitz - Tuesday, February 27, 2018
As the official cereal sponsor, Post will have visibility in stadiums ...
- Former Olympians Take On Milk Life, Urge Plant-Based Switch
Marketing Daily, Karlene Lukovitz - Monday, February 26, 2018
In ad that aired in six U.S. markets during Olympics closing ceremonie ...
- Girl Scout Thin Mint Coffee? Dunkin' Donuts Says Yes!
Around the Net In Brand Marketing, Karlene Lukovitz - Monday, February 26, 2018
Starting today, you can add Thin Mints, Coconut Caramel, and Peanut Butter Cook ...
- Lime-A-Rita's 'The Ritas' Now Dispensing Advice Via Social
Marketing Daily, Karlene Lukovitz - Saturday, February 24, 2018
The Anheuser-Busch brand is amping up the buzz by having pop cultu ...
- Mtn Dew Kickstart Hooks Up With Kevin Hart, Launches NBA Contest
Marketing Daily, Karlene Lukovitz - Wednesday, February 21, 2018
The contest is also being supported by a video series featuring Har ...
- Casual Segment Slowed Top Restaurant Chains' Growth In 2017
Marketing Daily, Karlene Lukovitz - Tuesday, February 20, 2018
Fast casuals continued to lead the industry, with 8.9% sales growth a ...
- KeVita Launches First Big Campaign Since PepsiCo Acquisition
Marketing Daily, Karlene Lukovitz - Monday, February 19, 2018
The campaign kicked off with a series of five, 30-second videos ...
- PepsiCo Intros Reusable Drinkfinity System In U.S., Online
Marketing Daily, Karlene Lukovitz - Sunday, February 18, 2018
The system is designed to appeal to young consumers through its combinati ...
- Subway Campaign Stresses Customization, Marks 'New Direction'
Marketing Daily, Karlene Lukovitz - Thursday, February 15, 2018
Called "Make It What You Want," the campaign spans TV, social med ...
- Keurig Should Boost Dr Pepper's Online Performance
Marketing Daily, Karlene Lukovitz - Wednesday, February 14, 2018
"Strong sales combined with high conversion indicate that Keurig is implementing t ...
- Under 3G, Kraft Doing Well But Can It Sell Bologna?
Around the Net In Brand Marketing, Karlene Lukovitz - Wednesday, February 14, 2018
Kraft Heinz is grappling with a problem that can’t be solved ...
- Jack In The Box Offers Free Delivery As V-Day Self Intervention
Marketing Daily, Karlene Lukovitz - Tuesday, February 13, 2018
On February 14, the first 500 people to tweet a taco emo ...
- Mars Offers Sweet Salon Treatments For Valentine's Day
Marketing Daily, Karlene Lukovitz - Monday, February 12, 2018
The event is designed to treat fans and spur social buzz, b ...
- Major Chobani Sampling Campaign Includes Amazon Echo Partnership
Marketing Daily, Karlene Lukovitz - Monday, February 12, 2018
The campaign also includes radio, online video and display ads, rich med ...
- PepsiCo To Bow Bubly Water With Dual Oscars Ads
Marketing Daily, Karlene Lukovitz - Thursday, February 8, 2018
The marketing for Bubly (branded in all lower case, as bubly) stress ...
- No More Foam Cups After 2020, Dunkin' Says
Around the Net In Brand Marketing, Karlene Lukovitz - Thursday, February 8, 2018
Dunkin’ Donuts will replace them with a new double-walled paper cup. T ...
- Bacardi Sends 5,500 Employees 'Back To The Bar'
Marketing Daily, Karlene Lukovitz - Wednesday, February 7, 2018
"[It's] our version of 'walking the factory floor,'" said Mahesh Madhavan, C ...