- JuJu Smith-Schuster Dances For Pizza Hut NFL Draft Campaign
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2018
To kick off the brand's NFL sponsorship, JuJu is asking fans ...
- Coca-Cola Japan Intros Frozen Coke Squeeze Pouches
Around the Net In Brand Marketing, Karlene Lukovitz - Monday, April 23, 2018
It's not yet clear whether the frozen Coke pouches, which took ov ...
- George Hamilton Makes Extra Crispy Return For KFC Sandwich Launch
Marketing Daily, Karlene Lukovitz - Friday, April 20, 2018
This time, the perennially tan actor is pushing a new crispy chick ...
- Campbell Vaults To #1 On Most Reputable U.S. Companies List
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2018
Consumers have responded to Campbell's' transparency and corporate responsibility pushes under C ...
- Coca-Cola Jumps On The Rideshare Commerce Bandwagon
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
The beverage giant will start by sampling its Smartwater in Lyft a ...
- Halo Top, Garnier Whole Blends Lead IRI 2017 Pacesetters Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
Smaller, targeted launches geared to serving consumer demands for personalized solutions contin ...
- Stella Artois Flips From Earnest To Amusing, With 'Joie De Biere'
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2018
Fanciful Euro-vibed TV ad, social, "don't' click this" banners, OOH urge fa ...
- Essentia's New CMO Takes Aim At Top Premium Water Brands
Around the Net In Brand Marketing, Karlene Lukovitz - Friday, April 13, 2018
Essentia is already approaching #3 among premium waters, and Karyn Abrahamson, promoted fr ...
- Taco Bell, Domino's Showed Social Strength In Q1
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2018
Taco Bell killed it on Facebook, while Domino's and Chick-fil-A were hi ...
- Hostess Brands Names New CEO
Around the Net In Brand Marketing, Karlene Lukovitz - Friday, April 13, 2018
Hostess Brands Inc. has named Andrew Callahan as CEO. Callahan, previously preside ...
- Deadpool 'Sells Out' To Push Devour's New Frozen Sandwiches
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2018
Like the superhero, the new meat-, cheese- and bacon-heavy sandwiches are target ...
- Minute Maid Revamps Social For 'Real' Family Moments Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, April 11, 2018
The brand's "refreshed" social accounts include Twitter, Instagram, Facebook and Pinterest, a ...
- DiGiorno Taps Periscope For Livestreamed 'Bake-Off'
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2018
Broadcast will show 'first-person' experiences of warming up DiGiorno in the ov ...
- DJ Khaled Blasted For Ciroc/Cereal Social Posts
Around the Net In Brand Marketing, Karlene Lukovitz - Tuesday, April 10, 2018
The hip-hop impresario broke federal law — and flouted concerns about h ...
- Bud Light Debuts Orange For Summer, 'Refreshes' Lime
Marketing Daily, Karlene Lukovitz - Monday, April 9, 2018
'Dilly Dilly' hasn't boosted the brand's regular beer sales yet, but it ...
- Campbell Reorganizes; New COO, Luca Mignini, To Oversee Core Businesses
Marketing Daily, Karlene Lukovitz - Friday, April 6, 2018
Mignini, who headed Campbell's best-performing division, snacks, now also oversees soup, beverage ...
- Heinz Ketchup Takes On The Great Tomato Debate
Marketing Daily, Karlene Lukovitz - Friday, April 6, 2018
A social media poll on whether the tomato is a fruit ...
- Mtn Dew Unleashes Social Buzz Builders For Baja Blast's Retail Return
Marketing Daily, Karlene Lukovitz - Thursday, April 5, 2018
A video series will show real fans acting out their tweets abo ...
- Werther's, Hasbro Bring Candy Land To Life For A Day
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2018
The life-size game featuring Werther's portfolio will pop up for National Caram ...
- Amid Heightened Competition, Domino's Mobile Game Offers Shot At Rewards Points
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2018
The game also helps promote the brand's rewarding points for all ord ...
- Sunkist Goes Digital For First National Campaign In A Decade
Marketing Daily, Karlene Lukovitz - Friday, March 30, 2018
Looks to boost brand recognition among younger consumers with family-oriented content ...
- Mondelez Decentralizes Via Regional CMOs; Taps Danone's Renaud As Global CMO
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2018
New structure, overseen by Martin Renaud, looks to jumpstart growth by putti ...
- Saucony Offers Dunkin-Themed Sneakers For Boston Marathon
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2018
Dunkin' finds another way to "keep America running," in a partnership wi ...
- Heineken Pulls One Campaign Ad After Racism Accusations
Marketing Daily, Karlene Lukovitz - Tuesday, March 27, 2018
Two other ads in the new campaign go unchallenged; Heineken says ...
- Dunkin' Donuts Hires Keith Lusby As VP, Media
Marketing Daily, Karlene Lukovitz - Tuesday, March 27, 2018
Lusby comes from MullenLowe Mediahub, managing accounts including Chipotle, JetBlue, Ulta Beau ...
- Starbucks Aims To Recreate 'Unicorn' Magic With 'Crystal Ball' Frappuccino
Marketing Daily, Karlene Lukovitz - Friday, March 23, 2018
Latest novelty Frappuccino claims to tell fortune with colored sprinkles. ...
- McDonald's Scores With Hispanic Campaign For $1 $2 $3 Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2018
A Houston-based effort featuring kids character El Chalupin Colorado drove traffic, sal ...
- Mtn Dew Opens New Chapter Of 'Dewey Ryder' Saga
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2018
The clueless character, played by Danny McBride, debuted last October as Da ...
- Campbell's Simple Meals And Beverages President Leaving
Marketing Daily, Karlene Lukovitz - Tuesday, March 20, 2018
Simple Meals division's below-expectations performance in last fiscal quarter included a ...
- Hardee's Rewards Fan Who Wrote His Novels At The QSR
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2018
The fast-food brand is promoting Brad Parks' latest on its Twitter chan ...