- Pepsi Ad Pumps Brand-Driven Feature Film 'Uncle Drew'
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2018
Product and movie cross-promotion's the game as Kyrie Irving's beloved Pepsi ...
- IHOP Changing Name To IHOb, Coyly Not Saying What That Means
Around the Net In Brand Marketing, Karlene Lukovitz - Wednesday, June 6, 2018
Although some Twitter users initially speculated that the tweet might have be ...
- Fiji Water Taps Olympian Felix For Sports Cap Bottle Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2018
The campaign also includes an alternate TV ad, magazines, digital, social, in-stor ...
- Offbeat Biz-Whiz Video Pairings Resonate For Dark Horse Wine
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2018
The Gallo wine brand is pulling strong interest from young Millennials throu ...
- Papa John's, Raymour & Flanigan Make Strange Marketing Bedfellows
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2018
To counter mattress-in-a-box competition, the furniture retailer is offering a year ...
- A.1. Offers Meat-Scented Candles For Dad
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2018
The gimmick seems inspired by past, offbeat, bacon-scented offerings from sibling Kra ...
- Nestle Waters Teams With WWE On 'Choose Water'
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
In a new campaign, videos featuring WWE stars encourage fans to sha ...
- Powerade Brings 'Some Kind Of Power' To FIFA
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
The latest ad has the campaign's bodega-owner protagonist imagining himself as ...
- Pabst Documents How Millennials View The American Dream
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2018
Two long videos feature diverse young people sharing their dreams, and ...
- Dierks Bentley Joins Pepsi's Generations Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2018
The country star is promoting the revived Pepsi Stuff loyalty program, wi ...
- Food Research Reveals Brands' Popularity, Online, Other Insights
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2018
Hershey's is most popular U.S food, beverage brand; two-thirds of U.S. adul ...
- Coca-Cola, Colgate Top World's Most-Purchased FMCG Brands
Marketing Daily, Karlene Lukovitz - Friday, May 18, 2018
Just 17 global FMCG brands were chosen by consumers 1 billion ...
- Mtn Dew Kickstart TV Spots Go Inside Kevin Hart's Head
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2018
The spots are part of a year-long brand campaign that includes digita ...
- Stoli Taps Oscar-Caliber Talent for Dramatic New Ads
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2018
Famed creatives including composer Hans Zimmer and cinematographer Rachel Morrison produced provocativ ...
- 5 Gum Uses Seniors' Regrets To Inspire Young People
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2018
Videos capture seniors' stories, followed by teens' vows to follow their o ...
- POM's Surreal 'Dolphin' Ads To Hit TV, Digital, MD Offices
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2018
The spots spoof pharma ad cliches, while reflecting the reality that heal ...
- Food, Beverage Brands Unveil Royal Wedding Promos
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2018
Kellogg tapped a former royal chef for a viewing party event; SpikedSeltz ...
- 2018 Share A Coke Campaign Focuses On Shared Moments
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2018
The names this time are on peel-off labels, with sweeps entry cod ...
- Panera Offers 1-Day Soup Freebie To Promote Delivery Rollout
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2018
The chain is also promoting digitally ordered delivery - a core grow ...
- Bud Enlists Drones, Glowing Cups For FIFA World Cup Push
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2018
50+-country campaign is AB In-Bev's largest in history - though TV a ...
- Nestle Waters Regionals Unveil Sparkling Launch Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2018
Poland Spring and the other five regionals look to grab more sha ...
- Denny's Star Wars Tie-Ins Include 'Dice' Sweeps
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2018
The QSR's latest movie deal also includes Star Wars trading cards, cu ...
- Utz Signs Its First Pro Sports Sponsorship, With MLB
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2018
The deal spans TV, digital, special events and retail across all U ...
- Google, Hershey's Lead 2018 'Most Loved Brands' Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2018
Among the top 10, five are food brands and three are te ...
- Millennial Parents Are More Brand-Loyal Than Other Parents
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2018
Once they're won over, half of Millennial parents stick with a bra ...
- Oscar Mayer Launches 'Bacoin' Cryptocurrency
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2018
Fans can track it and increase the cryptocurrency's value by sharing abo ...
- Black Forest Creates Fanciful World With Its Own Customs
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2018
In gently amusing 'So Juicy, Ja!' campaign, 'People of the Black Fores ...
- Wonderful Halos Goes Viral With Kid Video Stars
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2018
Long branded videos featuring "Ryan" and "Evan" playing games have pulled near ...
- Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2018
The brand's newest line modestly positions itself as "the sports drink f ...
- Hornitos Unveils First 'Shot Worth Taking' TV Ad
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2018
The tequila follows its digital, social and other ads of 2017 wi ...