- Coke's Poetic SB Ad Kicks Off Inclusiveness-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 2, 2018
The tone is reminiscent of Coke's classic 1971 "Hilltop" ad, but t ...
- Pepsi Unveils Retro SB Ad Celebrating Its History, Classic Campaigns
Marketing Daily, Karlene Lukovitz - Thursday, February 1, 2018
The Super Bowl ad kicks off a year-long, global Pepsi campaign, "Pep ...
- Bud Light Releases Final Ad in 'Dilly Dilly' SB Trilogy
Marketing Daily, Karlene Lukovitz - Thursday, February 1, 2018
The 60-second ad, filmed in New Zealand ad directed by Jim Jenkin ...
- Yellow Tail Expands Local-Buy Work-Around For SBLII
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
Last year, Yellow Tail became the first wine brand in nearly ...
- Guac Lovers Run Amok In AFM's Latest Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
In the ad, residents of an artificial world, designed to seal ...
- Wendy's' SB Ad Calls Out McDonald's For Frozen Beef
Marketing Daily, Karlene Lukovitz - Thursday, February 1, 2018
The Super Bowl ad creative is also meant to "take the sassine ...
- Pizza Hut Steps In As Papa John's Drops NFL Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, February 28, 2018
Pizza Hut will tie in new products, loyalty program; Papa John's pla ...
- Dinklage, Freeman In Lip-Sync Rap Battle For Doritos Blaze, Mtn Dew Ice
Marketing Daily, Karlene Lukovitz - Tuesday, January 30, 2018
There are two, 30-second videos from Goodby Silverstein & Partners, to r ...
- Welch's Taps Beckham Jr. And (Mom) Van Norman To Promote SB Recipe
Marketing Daily, Karlene Lukovitz - Tuesday, January 30, 2018
Fans are being encouraged to share their own party recipes on Ga ...
- Kind Spends $6M On Product Giveaways; Eschews SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
The brand - which to date has not run a Super Bo ...
- Kraft's Super Bowl Ad To Feature 'Real' Families's UGC
Marketing Daily, Karlene Lukovitz - Monday, January 29, 2018
This morning, Kraft released a video teaser announcing the crowdsourcing contest a ...
- M&M's Releases Full Super Bowl Ad, Starring DeVito
Marketing Daily, Karlene Lukovitz - Monday, January 29, 2018
Animated spokescandy "Red" finds a lucky penny, and makes a wish: ...
- Diet Coke Unveils First Relaunch Ads, But Holds Back On SB Creative
Marketing Daily, Karlene Lukovitz - Monday, January 29, 2018
The brand also announced that it will air a Super Bowl ...
- Martha Stewart Takes On Jack In The Box In Regional SB Ad
Marketing Daily, Karlene Lukovitz - Monday, January 29, 2018
The brand is already "leaking" excerpts from the exchange on social medi ...
- Chris Pratt Stars In 2 Michelob Ultra Super Bowl Ads
Marketing Daily, Karlene Lukovitz - Monday, January 29, 2018
Message: You don't have to choose between being fit and having fu ...
- Bud's Super Bowl Ad Highlights Its Disaster-Relief Efforts
Marketing Daily, Karlene Lukovitz - Friday, January 26, 2018
The ad features a cover of "Stand By Me" recorded by Skyl ...
- McDonald's Taps NASCAR's Mitchell, Kimberly-Clark's Williams
Marketing Daily, Karlene Lukovitz - Friday, January 26, 2018
Kenny Mitchell is joining the company as vice president of brand conte ...
- Pizza Hut Taps Terrell Owens For Pre-Game and Live Stream Ad
Marketing Daily, Karlene Lukovitz - Monday, January 29, 2018
The 30-second version (below) will air during the pre-game show, of whi ...
- LeBron James (Literally) Pitches for Sprite
Marketing Daily, Karlene Lukovitz - Thursday, January 25, 2018
The TV ad, which also has :30 and :15 versions, will a ...
- KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018
Marketing Daily, Karlene Lukovitz - Friday, January 26, 2018
The country star was a perfect fit for this product launch becau ...
- Burger King Campaign Stirs Support For Saving Net Neutrality
Marketing Daily, Karlene Lukovitz - Wednesday, January 24, 2018
The customers subjected to the "Whopper Neutrality" experiment expressed confusion, frustration, a ...
- Doritos, Mtn Dew Release Second SB Teaser, Adding Hip-Hop Stars
Marketing Daily, Karlene Lukovitz - Wednesday, January 24, 2018
In the new video, they practice saying tongue-twisters as quickly as possible-hinti ...
- Pringles's First SB Spot Features Bill Hader 'Flavor Stacking'
Marketing Daily, Karlene Lukovitz - Thursday, January 25, 2018
The :30 spot, which will air during the game's second quarter, al ...
- Pizza Hut SB Touchdown Promo Aims To Drive Loyalty Sign-Ups
Marketing Daily, Karlene Lukovitz - Tuesday, January 23, 2018
Convenience via loyalty apps and mobile ordering are also increasingly critical. Piz ...
- Tyson Wristband Helps Avert Double-Dipping While Game Watching
Marketing Daily, Karlene Lukovitz - Wednesday, January 24, 2018
Tyson recruited former pro football running back and "Dancing With the Star ...
- Ice Breakers Unveils Epic Portraits Of 'Team Unicorn' Olympians
Marketing Daily, Karlene Lukovitz - Tuesday, January 23, 2018
According to research, millennials associate the mythic unicorn with self-confidence, individualism a ...
- Danny DeVito Takes Chocolate Dip In M&M's SB Teaser Video
Marketing Daily, Karlene Lukovitz - Tuesday, January 23, 2018
Its 30-second spot will air during the game's first quarter, preceded ...
- Panera Petitions FDA To Define 'Egg,' As Brand Intros New Egg Sandwiches
Marketing Daily, Karlene Lukovitz - Monday, January 22, 2018
Panera has a growing track record for pairing press-generating initiatives tied ...
- Cheetos Invents 'Dance Craze' To Promote USA Curling, New Cheddar Curls
Marketing Daily, Karlene Lukovitz - Thursday, January 18, 2018
The video is posted Todrick Hall's social channels, as well as Cheeto ...
- Skittles Makes 'Super Bowl' Ad To Be Seen By Just One Fan
Marketing Daily, Karlene Lukovitz - Wednesday, January 17, 2018
Skittles is using this video, plus four other teaser ads, to dri ...