- Doritos Blaze, Mtn Dew Ice Face Off In Back-to-Back SB Ads
Marketing Daily, Karlene Lukovitz - Wednesday, January 17, 2018
According to PepsiCo, this marks the first time that a company h ...
- Tostitos Lets Hosts Create Own SB Party Invite Videos
Marketing Daily, Karlene Lukovitz - Wednesday, January 17, 2018
Users who enter the host's name, party location and time can choo ...
- Umbrella Kraft Brand To Make Super Bowl Debut
Marketing Daily, Karlene Lukovitz - Tuesday, January 16, 2018
The Family Greatly platform is premised on supporting and reassuring today's anxio ...
- Stella Artois's Cause-Related SB Ad Stars Matt Damon
Marketing Daily, Karlene Lukovitz - Tuesday, January 16, 2018
Viewers encouraged to buy the beer and its chalices to help bri ...
- Federer Proves A 'Master Of Pasta' In Barilla Ad
Marketing Daily, Karlene Lukovitz - Monday, January 15, 2018
Roger Federer will share the key role that complex carbohydrates like pas ...
- Apolo Ohno Goes For Hershey's Gold
Marketing Daily, Karlene Lukovitz - Friday, January 12, 2018
The overall "Taste the Gold" campaign also includes two :15 spots (Stri ...
- Pepsi Updates Classic Cindy Crawford Spot For SB LII
Marketing Daily, Karlene Lukovitz - Thursday, January 11, 2018
The new 30-second ad, dubbed "This Is the Pepsi," also features Crawford ...
- Diet Coke Looks To Revive Sales With Redesign, Flavors
Marketing Daily, Karlene Lukovitz - Wednesday, January 10, 2018
The tagline for the supporting campaign, from Anomoly, "Because I can," ...
- Fiji Campaign Backs Women's Directors' Workshop, Taps #TimesUp Zeitgeist
Marketing Daily, Karlene Lukovitz - Tuesday, January 9, 2018
As part of the sponsorships, Fiji is served on trays, with i ...
- Oikos Replaces Newton With Dak Prescott In New Campaign
Marketing Daily, Karlene Lukovitz - Monday, January 8, 2018
Oikos is targeting active female as well as male millennials, who a ...
- Milk-Bone Unveils Team USA Campaign, 'Dogs Inspire More'
Marketing Daily, Karlene Lukovitz - Friday, January 5, 2018
Milk-Bone is also encouraging fans to share their own dogs' supportive a ...
- Cheerios Extends 'Good Goes Round' Push Through Walmart Promotion
Marketing Daily, Karlene Lukovitz - Thursday, January 4, 2018
The efforts will include "several larger 'Moments of Good' in addition ...
- Weight Watchers Taps DJ Khaled As Its Social Media Rep
Marketing Daily, Karlene Lukovitz - Wednesday, January 3, 2018
Khaled's large base of followers includes more than 8.9 million on Instagra ...
- Rob Lowe Bows As Atkins's First Male Brand Rep
Marketing Daily, Karlene Lukovitz - Wednesday, January 3, 2018
The anthem ad will run across digital, social and web channels, whi ...
- Big Food, Beverage Makers Intensified Quest For Elusive Millennials In 2017
Marketing Daily, Karlene Lukovitz - Tuesday, January 2, 2018
The quest for solutions in the face of stalled or declining sal ...
- Media Client of the Year: Procter & Gamble
Agency of the Year, Karlene Lukovitz - Wednesday, January 24, 2018
Procter & Gamble has always commanded the attention and respect of medi ...
- Marketing All Star: Chris Hollander
MediaPost All Stars, Karlene Lukovitz - Friday, January 19, 2018
When Chris Hollander says that working for Panera Bread is “kind ...
- Coca-Cola Unveils Olympics Share a Coke Bottles
Marketing Daily, Karlene Lukovitz - Friday, December 22, 2017
The athletes will also be featured in out-of-home advertising, digital content a ...
- KFC Taps Obscure Actor For 'Value Colonel' Ads
Marketing Daily, Karlene Lukovitz - Thursday, December 21, 2017
The "Value Colonel," as he introduces himself in the spots, is play ...
- Bud Light Extends 'Dilly Dilly' Spots With 'Super Bowl Trilogy'
Marketing Daily, Karlene Lukovitz - Friday, December 22, 2017
The Anheuser-Busch brand will debut the first new ad on Christmas Da ...
- Dunkin' Brews Up Dark Beer, Snapchat Filter For Solstice
Marketing Daily, Karlene Lukovitz - Wednesday, December 20, 2017
In Dunkin' Donuts' home state of Massachusetts, the brand partnered with Wormto ...
- Burger King Gifts Biggest Fan With His Own Restaurant
Marketing Daily, Karlene Lukovitz - Tuesday, December 19, 2017
In addition to winning goodwill through its royal treatment of Sullyvan, Burg ...
- Laphroaig Choir Brings Its Tweet-Carols To The U.S.
Marketing Daily, Karlene Lukovitz - Friday, December 15, 2017
The choir's December U.S. tour schedule includes performances in public spaces ...
- Cheetos Popcorn Makes The Scene In Movie Theaters
Marketing Daily, Karlene Lukovitz - Wednesday, December 13, 2017
The Regal deal is the first national theater partnership for Cheetos, b ...
- Captain Morgan Spoofs 'Christmas Story' With 'Leg-Up Lamp'
Marketing Daily, Karlene Lukovitz - Thursday, December 14, 2017
The spiced rum brand used its Twitter channel to alert fans th ...
- KFC Store Unveils New, Chicken-Themed Merchandise
Marketing Daily, Karlene Lukovitz - Tuesday, December 12, 2017
The store has just been restocked with new goodies for the holiday ...
- New Branding Campaign Spans Kraft Products, Features Real Families
Marketing Daily, Karlene Lukovitz - Tuesday, December 12, 2017
The campaign, "Family Greatly," reassures anxious parents that they don't have ...
- Bud Light Doubles Down on 'Dilly Dilly'; New Ad Promos Super Bowl Sweeps
Marketing Daily, Karlene Lukovitz - Monday, December 11, 2017
The "Handouts" ad debuted during Fox's NFL broadcast and NBC's "Sunday Nig ...
- On-Premise Alcohol Volume Still Flat; Dollars Up Slightly
Marketing Daily, Karlene Lukovitz - Friday, December 8, 2017
With more types of venues serving alcoholic beverages, including sports stadiums, brewi ...
- M&M's To Return To Super Bowl, After 3-Year Hiatus
Marketing Daily, Karlene Lukovitz - Wednesday, December 6, 2017
Snickers, which was in last year's Bowl with a spot featuring Ad ...