- Nearly Two-Thirds Of Livestreamers Watch Sports
Video Insider, Karlene Lukovitz - Tuesday, May 10, 2022
Livestreaming is also an effective channel for reaching older audiences, according ...
- U.S. To Drive Doubling Of Global AVOD Revenues, To $70B, This Year
Digital News Daily, Karlene Lukovitz - Monday, May 9, 2022
U.S. AVOD revenue generated by series and features will grow by $ ...
- Dish Network Loses Combined 462K Dish TV, Sling Subs
Digital News Daily, Karlene Lukovitz - Monday, May 9, 2022
The company also fell into negative cashflow, sending its stock down ...
- Pulse Check: Buyers Weigh In On CTV's Advantages, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, May 6, 2022
More input on why CTV spend, while growing, is still far bel ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical
Mobile Insider, Karlene Lukovitz - Thursday, May 5, 2022
Consent rates for games are higher (sometimes much higher), but considerably low ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Paramount+ And Pluto TV Ad Revenue Up 59% In Q1
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
Paramount+ added 6.8 million subs and Pluto TV's MAUs rose by ...
- Musk Says He'll Take Twitter Public Again, May Charge Businesses To Use It, Sidesteps Testifying in U.K.
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
Elon Musk is still trying to woo more investors for Twitter takeove ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
The Microsoft deal allows for linking ad exposure to online searches. ...
- Facebook Abandons Podcasts, Soundbites After Just One Year
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The decision follows Meta's acknowledgment that it needs to focus investments ...
- How 5G Will Transform Video Within 5 Years
Video Insider, Karlene Lukovitz - Tuesday, May 3, 2022
By 2027, 5G will be transforming video and television transmission, local broadcas ...
- Apple Reports Record Video Advertising, Services Subscriptions
Digital News Daily, Karlene Lukovitz - Monday, May 2, 2022
Services revenue overall rose a record 17% in its latest quarter, a ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...
- 'Schitt's Creek' Leaving Netflix For Hulu
Digital News Daily, Karlene Lukovitz - Friday, April 29, 2022
The multi-Emmy-winning comedy took off after moving to Netflix in 2017. ...
- Charter, Comcast Team On New Streaming Platform
Digital News Daily, Karlene Lukovitz - Wednesday, April 27, 2022
The two largest cable companies are joining the streaming wars with ...
- SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Even as pay-TV subs decline, SVOD penetration is starting to be impact ...
- Zuckerberg: Meta Will 'Slow The Pace' Of Metaverse Investments
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Q1 advertising growth was in single digits for the first time sin ...
- MGM Motion Picture Heads To Exit Following Amazon Acquisition
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Michael De Luca and Pam Abdy, chairman and president of MGM Studio ...
- FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The features are designed to simplify customer workflows between the two differe ...
- Warner Bros. Discovery Won't 'Overspend' to Drive Subs; Discovery Q1 Subs Up 2M, Advertising Up 5%
Digital News Daily, Karlene Lukovitz - Wednesday, April 27, 2022
The new company will "invest in scale smartly," hewing to a go ...
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
TiVo's latest survey finds nearly a quarter of North American adults ha ...
- Samsung Ads Bow Cross-Platform Media Solution
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The solution allows advertisers to bring their own media for streaming invento ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
Video Insider, Karlene Lukovitz - Tuesday, April 26, 2022
Smaller, specialty streamers continued to edge up in share of overall streami ...
- Twitter, Musk Now In Deal Talks
Digital News Daily, Karlene Lukovitz - Monday, April 25, 2022
Twitter decided to discuss a potential sale with Musk after he announc ...
- LightShed's Greenfield Slams Netflix Ad Pivot, Thinks It Could Become Takeover Target
Digital News Daily, Karlene Lukovitz - Monday, April 25, 2022
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who poin ...
- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- CNN+ To Be Shut Down Just One Month After Launch
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Top Warner Bros. Discovery execs, who were formulating their own CNN strateg ...
- Licht Calls CNN+ Shutdown 'Uniquely Shitty Situation'
Digital News Daily, Karlene Lukovitz - Friday, April 22, 2022
CNN+ was "an incredibly successful launch," but conflicted with the new company ...
- Stankey: HBO Max Is Limiting Password 'Abuse' Behind The Scenes
Digital News Daily, Karlene Lukovitz - Friday, April 22, 2022
The streaming service -- now owned by Warner Bros. Discovery -- h ...