- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Discovery+ Bows Two New Interactive CTV Ad Formats
Digital News Daily, Karlene Lukovitz - Thursday, May 26, 2022
One clickable format generates a promotional followup email, while the other allo ...
- Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
Digital News Daily, Karlene Lukovitz - Wednesday, May 25, 2022
Study also underlines the benefits of bundling services, content to increase engagemen ...
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
Digital News Daily, Karlene Lukovitz - Tuesday, May 24, 2022
The estimate assumes Netflix can gain about 10 million paid U.S. subscribe ...
- Snap Shares Plunge 39% After More Bad News, Other Ad Platforms Also Impacted
Digital News Daily, Karlene Lukovitz - Tuesday, May 24, 2022
Snap is likely to miss its Q2 earnings guidance. Analysts fear a ...
- Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
Video Insider, Karlene Lukovitz - Tuesday, May 24, 2022
Some insights from AI company Helixa may help streaming services keep the ...
- Digital Content Chief Artley Latest To Exit CNN
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digit ...
- Hulu AVOD Promo Slashes Price 85%, To $1 Per Month
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
Hulu's sub growth slowed to 300,000 in Q1, down from 2.2 milli ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Advanced TV Insider, Karlene Lukovitz - Friday, May 20, 2022
Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- Q1 Global Streaming Time Up 10%, Ad Impressions 18%, TikTok Reigns in Sports
Digital News Daily, Karlene Lukovitz - Friday, May 20, 2022
TikTok was the only platform to grow its streaming audience share f ...
- NY AG's Probe Of Twitch, Other Platforms In Buffalo Massacre's Wake Faces Uphill Battle
PolicyBlog, Karlene Lukovitz - Friday, May 20, 2022
"The terror attack in Buffalo has once again revealed the depths a ...
- Netflix Losing More Long-Term Subscribers, Hulu Grabbing 1 In 3 Defectors
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The proportion of subscribers of three years' duration or longer who a ...
- Licht Vows New Direction For CNN, Reveals Plan For Chris Wallace
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The CNN network will eschew partisan "extremes," forge a "disruptor" morning ne ...
- Netflix Lays Off 150 Employees; Eyes Broader Pre-Streaming Cinema Releases
Digital News Daily, Karlene Lukovitz - Wednesday, May 18, 2022
The so-far small number of layoffs are part of a broader financi ...
- Pay-TV Sub Losses Tick Up In Q1, Comcast, DirecTV Hardest-Hit
Digital News Daily, Karlene Lukovitz - Wednesday, May 18, 2022
vMVPDs' losses accelerated in the quarter. ...
- Disney's ABC, ESPN, FX To Carry XFL Games
Digital News Daily, Karlene Lukovitz - Wednesday, May 18, 2022
Deal, which runs through 2027, also gives exclusive content rights to ESP ...
- Musk Continues To Waffle, Twitter Threatens Deal Enforcement
Digital News Daily, Karlene Lukovitz - Wednesday, May 18, 2022
Twitter says it will pursue legal options if necessary, but as Mu ...
- Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
Digital News Daily, Karlene Lukovitz - Tuesday, May 17, 2022
Ad load would be about the same as HBO Max's ad-supported tie ...
- Q1 Marked Streaming Inflection Point, Including Significant Revenue Slowdown
Video Insider, Karlene Lukovitz - Tuesday, May 17, 2022
U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% ...
- Formerly Fringe Racist Theory Behind Buffalo Massacre Is Popular On Fox, Other 'Conservative' Media
Around the Net In Digital, Karlene Lukovitz - Monday, May 16, 2022
Suspect in murder of 10 people allegedly wrote doc endorsing "once-fringe racis ...
- Livestreaming In 'Early Stages' At Netflix
Digital News Daily, Karlene Lukovitz - Monday, May 16, 2022
Livestreaming could be used for live competition shows and events, but it ...
- SVODs To Add 485M Subs By 2027, Netflix Growth Estimate Cut By 29M
Digital News Daily, Karlene Lukovitz - Monday, May 16, 2022
Netflix will still be #1 in revenue, but the total will ...
- Brands Spent $369M On Ad-Supported Streamers In Q1
Advanced TV Insider, Karlene Lukovitz - Friday, May 13, 2022
That's expectedly down a bit from the holiday quarter, but up ...
- Trump's Media Company To Pursue Streaming Venture
Digital News Daily, Karlene Lukovitz - Friday, May 13, 2022
Having stumbled with his social network, Donald Trump now has aspirations ...
- Musk Puts Twitter Deal 'On Hold' (Sort Of)
Digital News Daily, Karlene Lukovitz - Friday, May 13, 2022
Elon Musk seems to continue to delight in keeping the world guessi ...
- Crackle Owner 'Chicken Soup' To Acquire Redbox
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
The $375-million merger aims to make Chicken Soup for the Soul Entertainme ...
- Global CTV Advertising Impressions Now Outpace Mobile
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
Roughly 85% of CTV impressions delivered in 2021 were across just ...
- Discovery+ Becomes Roku Channel's First Ad-Supported Premium Sub Offering
Digital News Daily, Karlene Lukovitz - Wednesday, May 11, 2022
Both the ad-free and ad-supported tiers of Discovery+ are now available throu ...
- Apple Restructuring To Double Down On Services, Advertising
Digital News Daily, Karlene Lukovitz - Tuesday, May 10, 2022
One senior exec will now focus exclusively on services, and another ...
- Batman Dethrones Rogan As King Of U.S. Podcasts
Digital News Daily, Karlene Lukovitz - Tuesday, May 10, 2022
"Batman Unburied" has bumped the controversial Spotify host down to #2, ...