- Google Testing Exchange Bidding In Dynamic Allocation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 2, 2016
Google has been allowing a few brands to run ads across oth ...
- Alphabet, GlaxoSmithKline Create Bioelectronics Joint Venture, Invest $715 Million
MediaDailyNews, Laurie Sullivan - Monday, August 1, 2016
Alphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday th ...
- Olympic Ads Attracting Fans To Engage, Share, With Mobile Appeal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2016
Ads created for the Olympic Games in 2016 by Google brand partne ...
- Personalization Ranks Highest On Smartphones
SearchBlog, Laurie Sullivan - Tuesday, August 2, 2016
Satisfaction and perspective are subjective. What makes me aware or satisfies ...
- Russell Athletic Campaign Focuses On Motivation, Team Sports
MediaDailyNews, Laurie Sullivan - Friday, July 29, 2016
Russell Athletic has launched the Team On advertising campaign, bringing former N ...
- Performics, Northwestern Create Lab: Invest Resources To Study Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2016
Performance agency Performics has partnered with Northwestern University to form a search-bas ...
- Nearly Half Of Brands, Agencies Still Don't Have A Mobile Strategy
SearchBlog, Laurie Sullivan - Monday, August 1, 2016
When it comes to mobile strategies many are missing the boat. Abo ...
- Optimizing For Local When There's No Physical Location
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 29, 2016
Put user-focused content on category pages, use structure data to stand ou ...
- Facebook's Three-Stage Search Advertising Strategy Underway
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
During Facebook's second-quarter earnings call with analysts and investors Wednesday, CEO Ma ...
- China's Baidu Integrates U.S.-Based TUNE To Support Advertisers Globally
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
Baidu, China's major search engine, made a push to strengthen its glob ...
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2016
Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analyst ...
- Google Profit, Lower CPC, Driven By Mobile Wrapped In Machine Learning, AI
SearchBlog, Laurie Sullivan - Friday, July 29, 2016
Once the "Wild West of the digital marketing frontier," marketers have beco ...
- Laszlo Steps Down As Alphabet HR Head As Naughton Steps In
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 28, 2016
Laszlo Bock, longtime head of human resources at Google (and then Alphabet ...
- 'Click-To-Call' Spending Estimated At Nearly $6 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2016
Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spendin ...
- Verizon+Yahoo: What Advertisers Should Know
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2016
If companies could vote on Verizon's decision to acquire Yahoo's core asset ...
- Facebook Reports Seeing 2 Billion Searches Daily
SearchBlog, Laurie Sullivan - Thursday, July 28, 2016
Facebook will put a stronger emphasis on search services as it loo ...
- Google Search Results Leave Trump Out Of The Loop
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
A Wednesday morning search for "presidential candidates’" on google.com brought up ...
- Microsoft Word Researchers Use Bing Knowledge Graph To Pull Content From Web
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
Microsoft announced Tuesday a tool in Word it calls Researcher, which hel ...
- Programmatic All Abuzz Except For Small Agencies Lacking Skills
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
It appears that many of those who create ads at small agenci ...
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Data and Targeting Insider, Laurie Sullivan - Thursday, July 28, 2016
Marketers strive to understand interests, needs and expectations of people that u ...
- Google Expanded Text Ads Roll Out, Higher CTRs For Tablets Than Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2016
Google began rolling out expanded text ads, responsive ads for display, a ...
- Where's The Hotspot? Google Makes Major Changes To Maps
SearchBlog, Laurie Sullivan - Wednesday, July 27, 2016
Looking for a hotspot? Google Maps now highlights the service in ...
- Yahoo Releases Earnings, Reveals Testing Of Conversational Search, Virtual Assistance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Yahoo CEO Marissa Mayer anticipates that much of the innovation in sear ...
- Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 25, 2016
Verizon bought Yahoo's core assets for billions, but analysts and industry inside ...
- 'Near-Me' Searches Become Dominant On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2016
Some eight in 10 searches looking for the "best time" to vis ...
- SteelHouse Files Lawsuit Accusing Criteo Of False Advertising
SearchBlog, Laurie Sullivan - Tuesday, July 26, 2016
SteelHouse, an advertising software company, filed a lawsuit Tuesday in the Centr ...
- Not Good. People Still Struggle To Name Microsoft's Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2016
People are still struggling to name Microsoft's search engine, which should ma ...
- AOL CEO Wants Google's, Facebook's Ad Market Share
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2016
AOL CEO Tim Armstrong said in an all-hands company meeting Monday th ...
- Intel Taps YouTube Influencers To Unbox 'Conflict Free' Campaign
MediaDailyNews, Laurie Sullivan - Sunday, July 24, 2016
Intel has signed on three YouTube influencers to "unbox" the story ...
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
MediaDailyNews, Laurie Sullivan - Sunday, July 24, 2016
Verizon Communications will announce Monday its intent to acquire Yahoo's core asse ...
