- Nielsen Extends Measurement Deal For The YouTube Mobile App
Digital News Daily, Wayne Friedman - Thursday, June 22, 2017
Nielsen says its Digital Ad Ratings will now provide cross-device measurement ...
- Mediaocean To Incorporate comScore Demo Data Into TV Systems
Television News Daily, Wayne Friedman - Thursday, June 22, 2017
Data integration is available starting this week for Mediaocean's Spectra OX a ...
- Next Generation Of Cable TV Networks Could Be Skinny Bundles
TV Watch, Wayne Friedman - Friday, June 23, 2017
New types of cable-like TV networks for OTT services are coming fr ...
- U.S. Ad Spend Rises In May, Digital Up 16%
MediaDailyNews, Wayne Friedman - Wednesday, June 21, 2017
National TV improved 2%, with broadcast up 1% and cable adding 2 ...
- OTT Hits 51 Million U.S. Homes, Streaming Rises In Popularity
Television News Daily, Wayne Friedman - Wednesday, June 21, 2017
OTT now has 51 million TV viewing households -- and 3.1 milli ...
- CBS, CW Strike First In Upfront TV Deals
Television News Daily, Wayne Friedman - Wednesday, June 21, 2017
CBS has garnered mid-to-high single-digit percentage pricing gains -- the cost p ...
- In The Race for Local Ad Dollars, Are Big Tech Plans Enough?
TV Watch, Wayne Friedman - Thursday, June 22, 2017
That is what the new proposed ATSC 3.0 standard is about. ...
- Fox Commits To 6-Second Spots On YouTube
Television News Daily, Wayne Friedman - Tuesday, June 20, 2017
The companies say the commercials are non-skippable video ads, which will al ...
- Internet-Connected TV Viewing Higher, Overall TV Usage Drops
Television News Daily, Wayne Friedman - Tuesday, June 20, 2017
Viewing on Internet-connected TV devices is now up more than 50% vers ...
- Vice Media Ramps Up Millennial-Focused Media Effort
TV Watch, Wayne Friedman - Wednesday, June 21, 2017
Currently, two of Vice Media's highest-profile media assets are its basic cab ...
- Global Pay TV Revenues Slow
Television News Daily, Wayne Friedman - Monday, June 19, 2017
The U.S. -- which still commands a dominant share of all worldwi ...
- Time Warner Seeks Snapchat Millennial Users With TV Snap
TV Watch, Wayne Friedman - Tuesday, June 20, 2017
Time Warner will invest $100 million in programming content for Snapchat. Pa ...
- Olympic Channel Debuts, Promotes Upcoming Games
Television News Daily, Wayne Friedman - Friday, June 16, 2017
The Olympic Channel launches next month and will air year-round Olympics spor ...
- Local TV Station Retrans Revs Climb, But Slow Rise For Digital Ads
Television News Daily, Wayne Friedman - Friday, June 16, 2017
This year, local TV stations will pull in gross retransmission revenue equati ...
- Fox TV Group Taps Ryan As CMO
Television News Daily, Wayne Friedman - Friday, June 16, 2017
In a new position, Shannon Ryan will be responsible for all marketi ...
- Trump Loads His TiVo, America Time-Shifts News Shows
TV Watch, Wayne Friedman - Monday, June 19, 2017
Networks like to see consumers saving TV shows. They also like ...
- Don't Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV
MediaPost Weekend, Wayne Friedman - Saturday, June 17, 2017
Programmatic TV operations are trying to promise local TV station sellers ...
- Analyst: Upfront Forecast To Move Slower, Smaller Gains
Television News Daily, Wayne Friedman - Thursday, June 15, 2017
While TV's upfront advertising market continues early negotiation talks, one estimate n ...
- Viacom Starts New Advanced Ad Unit
Television News Daily, Wayne Friedman - Thursday, June 15, 2017
Viacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeti ...
- Fox News Gets New Tag - And Other Descriptors
TV Watch, Wayne Friedman - Friday, June 16, 2017
Fox News Channel has a new tagline: "Most Watched. Most Trusted." Consideri ...
- Premium TV/Video Ads Grow, More Demo Guarantees
Television News Daily, Wayne Friedman - Wednesday, June 14, 2017
Premium TV/video advertising -- TV networks programming content on advertising-supported digital ...
- OTT Package Prices Drop
Television News Daily, Wayne Friedman - Wednesday, June 14, 2017
A first-quarter 2017 survey from TiVo says the average price that U. ...
- Netflix Is Rivaling Cable, But Will Consumers Buy Multiple Services?
TV Watch, Wayne Friedman - Thursday, June 15, 2017
Many U.S. cable subscribers also have Netflix, or other subscription video ...
- NBC Creates Video News Unit For Social, Digital Platforms
Digital News Daily, Wayne Friedman - Tuesday, June 13, 2017
NBC Left Field is a digital video journalism unit that will ma ...
- May C3 TV Ratings Take Big Dive
Television News Daily, Wayne Friedman - Tuesday, June 13, 2017
May's prime-time commercial TV ratings for both broadcast and cable networks register ...
- Fox, Affiliates Fight Over New OTT Service
TV Watch, Wayne Friedman - Wednesday, June 14, 2017
Fox will be offering a live national Hulu feed, where it wi ...
- Digital Media Stocks Take A Hit
MediaDailyNews, Wayne Friedman - Monday, June 12, 2017
After a stock selloff on Friday, tech companies -- including new digit ...
- Penguin Power: TV Viewing For Stanley Cup Finals Up 20%
Television News Daily, Wayne Friedman - Monday, June 12, 2017
Game Six of this year's finals pulled in a Nielsen preliminary 6. ...
- Viewers Want Truth About TV Show Cancellations
TV Watch, Wayne Friedman - Tuesday, June 13, 2017
TV viewers have long been left in the lurch when it com ...
- Movie Box Office Reels In Higher Revs
MediaDailyNews, Wayne Friedman - Friday, June 9, 2017
Season-to-date U.S. theatrical movie revenues are up 2.7% to $4.82 billion throu ...