- Analysis: Premium Streamers Lose $80 Million In 'Churn' Loss In April
Television News Daily, Wayne Friedman - Monday, August 30, 2021
HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million ...
- NFL Adds Sportsbooks Deals For New TV Season
Television News Daily, Wayne Friedman - Monday, August 30, 2021
The NFL has added sports betting agreements with four sportsbooks: Fox Be ...
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
In total, some $2.8 million in national TV advertising was spent fr ...
- China Restricts Video Game Use, As U.S. Media Usage Explodes
TV Watch, Wayne Friedman - Tuesday, August 31, 2021
Due to the explosion of media choices, determining the effect has beco ...
- IBM Watson, Reelgood Offer NBCU New Measurement Proposals
Television News Daily, Wayne Friedman - Friday, August 27, 2021
NBC says nearly 70 companies, up from 54, have filed proposals f ...
- What's The Best Way To Market A New Hybrid-Virtual-Streaming Series?
TV Watch, Wayne Friedman - Monday, August 30, 2021
The DirecTV Stream ad doesn't cut it. Telling consumers there is ...
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
Television News Daily, Wayne Friedman - Thursday, August 26, 2021
Kantar notes that its estimate is a more conservative industry number, "n ...
- Report: ESPN Looks To License Brand Name To Gambling Sportsbooks
Television News Daily, Wayne Friedman - Friday, August 27, 2021
TV sports networks have been aggressive in pursuing relationships and/or investments wi ...
- NBC Wants Measurement 'Independence' - Now Define It
TV Watch, Wayne Friedman - Friday, August 27, 2021
A truly independent service would surely allude to what we have no ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Fox Corp. Doubles Down On Blockchain, Invests In Content Distribution Platform
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
Fox Entertainment and Bento Box Entertainment entered the NFT business in Ma ...
- Premium Streaming Services Want To Entice Subscribers - Cue The Clickbait
TV Watch, Wayne Friedman - Thursday, August 26, 2021
Entertainment discovery is an issue for all premium streamers. How racy shou ...
- Josh Sapan Exits As AMC Networks CEO, Blank To Interim CEO
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
Sapan had pushed the company into premium streaming services, including AMC+, Acor ...
- Vizio Ads Post More Than $100 Million In Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
Although Vizio Ads did not provide specific financial details, it noted th ...
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
As NBCU looks to start a new measurement system, some industry observe ...
- Paying For Content And Experiences - But Not Always Media Ones
TV Watch, Wayne Friedman - Wednesday, August 25, 2021
Venice is now set to charge an entry fee to all touris ...
- NBCU Seeks Nielsen 'Independence,' Sends RFPs To 50+ Potential Suppliers
Television News Daily, Wayne Friedman - Monday, August 23, 2021
The media company wants improved ad measurements and an understanding of diver ...
- Major Events Boost TV News Viewership, Advertising Follows
TV Watch, Wayne Friedman - Tuesday, August 24, 2021
TV marketers are increasingly counting on key older news viewers -- ...
- Summer Theatrical Business Slowly Improves, 'Free Guy' Tops For Second Week
MediaDailyNews, Wayne Friedman - Sunday, August 22, 2021
Box-office revenue has seen a 54% drop in weekend revenue from t ...
- Networks Ramp Up Promos For New Fall Shows
Television News Daily, Wayne Friedman - Friday, August 20, 2021
Over the last two weeks, CBS has been pushing comedy "Ghosts" ( ...
- More 'Jeopardy' Drama: Mike Richards Departs, Ken Jennings Seen As Front-Runner
Television News Daily, Wayne Friedman - Friday, August 20, 2021
Over $350 million in national TV ad revenue per year is ...
- Disney Charges Streamers Who Want To Skip Certain Movie Lines
TV Watch, Wayne Friedman - Monday, August 23, 2021
Will more people pay to avoid long lines for blockbusters in futur ...
- Study: YouTube Scores High Viewing, Ad Recall For Kids
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Over one-third of kids age 2-12 can only be reached by markete ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts f ...
- Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
TV Watch, Wayne Friedman - Friday, August 20, 2021
Video and TV products and services headlined Comparably's new list. ...
- 2022 Midterm Ad Spending Projected To Hit $8.9B
Television News Daily, Wayne Friedman - Wednesday, August 18, 2021
U.S. political advertising spending in the 2022 midterm elections will near reco ...
- Video-Gaming Cloud Services To Rise To $3.6B In 2024
Television News Daily, Wayne Friedman - Wednesday, August 18, 2021
The business continues to climb, partly due to potential reach. Nearly 7 ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- Climate Change For TV: Banning TV Fossil-Fuel Ads
TV Watch, Wayne Friedman - Thursday, August 19, 2021
The premise is that fossil fuels, like cigarettes, aren't good for anyone ...
- Video Consumers Unsure Cord-Cutting Saves Money
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
The number of total video services used -- pay TV, SVOD, broadban ...