- TV Ad Load Spikes 6% In Q2, With A+E On Top, Disney At The Bottom
Television News Daily, Wayne Friedman - Friday, August 6, 2021
National TV ad minutes per hour grew by 6% in Q2 th ...
- AMC Networks Up 13% In U.S. Ad Sales For Q2, Global 75% Higher
Television News Daily, Wayne Friedman - Friday, August 6, 2021
AMC Networks had strong Q2 gains in ad revenues -- 13% high ...
- Roku, Netflix Get Reality Check In Pandemic Aftermath
TV Watch, Wayne Friedman - Monday, August 9, 2021
Even with dings from Wall Street, they still made out OK. ...
- Fox Corp: No High-Cost Tubi Programs, Ad Revenue 40% Higher To $982 Million
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Our programming investment is measured in weeks, not years," said Fox Cor ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Wearables" will help Nielsen modernize its portable people meter to be us ...
- Will Streaming TV Usage Equal Linear TV By Next Year?
TV Watch, Wayne Friedman - Friday, August 6, 2021
Consumers no longer distinguish media -- linear TV, streaming, or otherwise. ...
- Clarification: DirecTV Will Have 2 Services
TV Watch, Wayne Friedman - Friday, August 6, 2021
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- Sinclair Q2: Ad Sales Up 110% From Year-Ago Period, Streaming RSN Biz To Launch In 2022
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
In a recent filing, Sinclair believes a D2C service could hit 4 ...
- Roku Q2: 1.5 Million More Monthly Users, But Streaming Hours Decline 6%
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
Total Q2 streaming hours declined to 17.4 billion -- a 6% dro ...
- DirecTV Name Change: Consumers Know 'Stream' -- That's Enough
TV Watch, Wayne Friedman - Thursday, August 5, 2021
The new name is DirecTV Stream. This intends to signify DirecTV Stre ...
- WarnerMedia Launches House Of Max To Boost Ad Sales
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
House of Max will also handle creative ad duties for other WarnerMed ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TV
Television News Daily, Wayne Friedman - Friday, July 30, 2021
The company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent o ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- Cable TV News Network Ratings: Fox On Top, July Sees Double-Digit Declines
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Fox News Channel is down 34% in Nielsen live-plus-same day time-shifted viewin ...
- Samba TV Hires Kris Magel To Build First-Party Data Business
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Magel will build partnerships with a focus on the industry trend ...
- NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
With viewing numbers down 35% to 40% or more vs. the 20 ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artis ...
- Consumer News Media/Social Media 'Satisfaction' Via The Web Is Unchanged
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2021
FoxNews.com and USAToday.com were tops, slightly leading other sites. ...
- Netflix Changed The TV Ad Dynamic - Without Selling Any
TV Watch, Wayne Friedman - Wednesday, July 28, 2021
Consumers think Netflix first -- and then everything else. That means ...
- Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Television News Daily, Wayne Friedman - Monday, July 26, 2021
Against tough comparisons to the year-ago pandemic period -- when virtually a ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- New Movies For HBO Max Doesn't Mean Less For Theaters
TV Watch, Wayne Friedman - Tuesday, July 27, 2021
WarnerMedia isn't going to leave theaters hanging. Movie theaters will also g ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Television News Daily, Wayne Friedman - Friday, July 23, 2021
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB poin ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million v ...
- Will Movie Marketing Spend Be Up Or Down Going Forward?
TV Watch, Wayne Friedman - Monday, July 26, 2021
Movie studios' marketing may never be the same, due to rising streami ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...