- NFL Season-To-Date Viewing Rises 5%
Television News Daily, Wayne Friedman - Friday, December 31, 2021
All major TV network franchises witnessed higher results per game. ...
- Movie Actors Playing Real People Can Endure Backlash - Calling Marketing!
TV Watch, Wayne Friedman - Friday, December 31, 2021
Casting and performance of real people is always an interpretation. That's w ...
- Mobile Use Helps Traditional Radio Strengthen Its Staying Power
Mobile Insider, Wayne Friedman - Thursday, December 30, 2021
Traditional U.S. radio listening got back to its pre-pandemic levels in mid-202 ...
- NBA Sees Surprising 10% Rise In National TV Viewership; TNT Up 22%, ESPN Grows 4%
Television News Daily, Wayne Friedman - Wednesday, December 29, 2021
Some analysts say the NBA is part of a general overall upti ...
- Disney Keeps Moving Forward - It's Not Magic, It's Vision
TV Watch, Wayne Friedman - Thursday, December 30, 2021
Executives see the need for more content at the Disney+ streamer, ...
- The Season To Date: NFL Rises In Prime, Top Entertainment Shows Sink
Television News Daily, Wayne Friedman - Tuesday, December 28, 2021
The average prime-time series was down 5% to 4.75 million for t ...
- Samba TV Hires Amazon Exec Robert Coon As CRO
Television News Daily, Wayne Friedman - Wednesday, December 29, 2021
Samba TV has added to its growing executive team by hiring form ...
- Big Names Go Virtual For CES 2022
TV Watch, Wayne Friedman - Wednesday, December 29, 2021
Google, General Motors, T-Mobile, Amazon, Meta Platforms and Microsoft won't attend ...
- Traditional TV Brand Promo/Ad Value Holds Steady, Paid TV Higher
Television News Daily, Wayne Friedman - Monday, December 27, 2021
Traditional linear TV companies ' paid national TV spend and promo messag ...
- Older Moviegoers Decide To Stay Home Over Covid Concerns, Decision Impacts TV
TV Watch, Wayne Friedman - Tuesday, December 28, 2021
Rising streaming platforms -- coming at the same time as the ri ...
- Sony's 'Spider-Man' Grabs Another $81.5M In Revenues
MediaDailyNews, Wayne Friedman - Sunday, December 26, 2021
"Spider-Man" has totaled $467.3 million in North American theaters to date, wi ...
- CBS Stations Slam Nielsen's Inclusion Of Broadband-Only Homes
Television News Daily, Wayne Friedman - Thursday, December 23, 2021
According to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representi ...
- Premium Streamers Consider Movie,TV Genres Of Finicky Subscribers
TV Watch, Wayne Friedman - Monday, December 27, 2021
Given what consumers actually watch, as well as ever-changing options, streamers m ...
- Paramount Network's 'Yellowstone,' Spinoff '1883' Ratings Soar, But What Metric Applies To All Shows?
TV Watch, Wayne Friedman - Friday, December 24, 2021
We are in a different TV-video ecosystem these days. All the tradition ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020
Television News Daily, Wayne Friedman - Wednesday, December 22, 2021
"We are greatly concerned that 'Nielsen One' is being built atop ...
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
In 2022, political advertising will hit another record total for broadcast ...
- IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
Nielsen One Alpha will focus on ad campaigns, not programming, and ...
- 'Spider-Man: No Way Home' Slings To Third-Best Theatrical Opening Ever, With $253M
MediaDailyNews, Wayne Friedman - Sunday, December 19, 2021
Sony Pictures spent an estimated $14.9 million in national TV advertising ...
- Tough Year For Media Stocks, Streaming Growth Slows
Television News Daily, Wayne Friedman - Friday, December 17, 2021
Year-to-date for 2021, Discovery Inc. stock price is down 23%; ViacomCBS, 2 ...
- Expect Political Awareness, Viewer Engagement To Rise In 2022
TV Watch, Wayne Friedman - Monday, December 20, 2021
Political advertising is predicted to break more records next year, all ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- Nielsen Gauge Shows Usage Gains For Streaming, Broadcast
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
An increase in sports viewing for broadcast is credited as a rece ...
- Do Smaller Sports TV Networks Need Non-Sports Partners For Bigger Returns?
TV Watch, Wayne Friedman - Friday, December 17, 2021
Look at regional sports networks -- which are having a tough ti ...
- Pandemic, Streaming Gains Hamper 2022 Theatrical Movie Releases
MediaDailyNews, Wayne Friedman - Wednesday, December 15, 2021
Morgan Stanley estimates U.S. box-office revenue in 2022 at $8.02 billion, do ...
- Dentsu, ViacomCBS Strike Custom Audience Segment Test For New Cross-Platform 'Currency'
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
ViacomCBS and Dentsu are moving ahead with an actual media campaign ...
- Clarification: Blockgraph Deal with iSpot.tv Helps Validate Impressions
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
- DirecTV Gently Cuts Back On Channels, Asks Viewers For Input
TV Watch, Wayne Friedman - Thursday, December 16, 2021
Some DirecTV customers were notified in October that certain channels would ...
- Sports Betting Forecast To Hit $11B By 2025, Closer Ties To TV Networks Expected
Television News Daily, Wayne Friedman - Monday, December 13, 2021
Soaring revenues from legalized sports betting continue to boost sports TV network ...
- TV Measurement Company 605 Offers Latest TV, Cross-Platform Currency
Television News Daily, Wayne Friedman - Tuesday, December 14, 2021
The 605 Platform takes in over 1.2 billion audience and advertising metri ...
- Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot
Television News Daily, Wayne Friedman - Tuesday, December 14, 2021
Hulu was the dominant earner in ad revenue; the majority-owned Disney servi ...