Thom Kennon

Articles by Thom All articles by Thom

• Radical Marketing In A Post-Advertising World in Marketing Daily on 07/02/2014
  

  Our industry has already entered a post-advertising era of brand and product marketing. We are in its infancy and barely edging out across its shifting frontier, but what's emerging is a radically responsive brand marketing based upon a provocative new reality.

• A Space With a Name  in Mobile Marketing Daily on 03/15/2012
  

  There's a solid argument to be made that ICANN 43 was the conference to be at this spring as the sun poises to rise on what could be the most fundamental remaking of the interwebs since, well, the birth of the commercial Web in the early 90s.

Comments by Thom All comments by Thom

• Post-Pandemic Product Placement Rebounds, Surging At Double-Digit Rates by Joe Mandese (MediaDailyNews on 08/11/2022)
  

  If we let these same media bros deform the future of brand and human value-making like they have the recent past shame the fuck on us.

• Report: Facebook, Google Fund Malign Clickbait Actors Through Ad Programs by Tony Silber (Publishing Insider on 11/24/2021)
  

  Craig - I feel your pain man. History will prove that Zuckerberg and his deathstar colleagues were never anything more than brutal scumbags of platform capitalism.TK

• Report: Facebook, Google Fund Malign Clickbait Actors Through Ad Programs by Tony Silber (Publishing Insider on 11/24/2021)
  

  The Facebook goon's doublespeak corporate bleat in your close made me want more...

• Are NFTs Becoming Micro Social Nets: A Conversation With Polyient's Nick Casares by Colin Kirkland (Digital News Daily on 11/18/2021)
  

  Don't forget kids, property is theft...Now that I've got you, just a quick shoutout to historical analysis and capitalist critique. Nothing screams unethical exploitation louder than the voice of coinbros hustling their next generation of compliant sheep into the new charnel houses of meta desire. ; ) 

• Starcom Claims Ad Industry Milestone: First To Develop Automated Media Booking Bot by Joe Mandese (MediaDailyNews on 07/07/2021)
  

  Remember the old Charlie Brown cartoon where everything the adults said sounded like - "mwahkmwahpwahwahkmakwahmakah..."

• Is Search A Public Utility -- And Google A Common Carrier? by Laurie Sullivan (Performance Marketing Insider on 06/08/2021)
  

  Confusing for you and Wendy to file this vaguely pro-Google 'news' as "commentary". 

• The Problem With Woke Capitalism by Gord Hotchkiss (Media Insider on 06/01/2021)
  

  Holla all this man.Thx for writing and sharing.Tk

• Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety by Steve McClellan (MAD on 05/18/2021)
  

  The ANA is a criminal enterprise profiting from their on-going fleecing of their member marketers. Check the faux incredulity of chief con Iodice responding to massive delta between how marketers measure value and how his real masters - the media buying/selling cabal - make money. The enduring lie: "CPM" positioned as a "KPI". It ain't - it's a cost.

• ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It by Joe Mandese (MediaDailyNews on 04/29/2021)
  

  Not surprised he left out the most egregious problem which is that anywhere from 40-60% of all ostensible impressions are fraudulent bots. The ANA is criminally complicit in this and has been for past ~5+years. This is an absolute bullshit performative initiative. Just another PR feint in their ongoing attempt to allow their member marketers to be fleeced for hundreds of billions of dollars each year.

• WPP Merges GroupM, WT Data Units To Form New Data Consultancy by Steve McClellan (MAD on 04/27/2021)
  

  Curious what happened to their "ethics" angle which seemed to be a key part of their release statement?...

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