- John Gentry Named OpenX's First President
Real-Time Daily, Tyler Loechner - Monday, September 23, 2013
OpenX this morning announced the appointment of John Gentry as president, ...
- 'Mobile' Dominates Early Ad Week Buzz
Real-Time Daily, Tyler Loechner - Monday, September 23, 2013
Critical Mass has created a data stream via Twitter called "Buzz Off ...
- Putting The 'TV' In Adap.tv: 'Audience Anywhere' Puts Pipes In Place For Programmatic TV Buying
Real-Time Daily, Tyler Loechner - Monday, September 23, 2013
AOL Networks' Adap.tv is expected to announce Tuesday that the piping ...
- Real-Time With Madison Ave: Choose Your RTM Battles
RTBlog, Tyler Loechner - Monday, September 23, 2013
What's the biggest challenge in real-time marketing? The question was posed ...
- Finally, A Definition For Premium!
Show Daily, Tyler Loechner - Monday, September 23, 2013
Speaking at OMMA Global at Advertising Week this afternoon, TubeMogul's Co-founder a ...
- Flurry CEO Simon Khalaf: IPO Is Inevitable
Around the Net in Real-Time, Tyler Loechner - Friday, September 20, 2013
Business Insider has reported that Simon Khalaf, CEO of mobile ad te ...
- Beet.TV's Q&A With The NYT's Programmatic Director Matt Prohaska
Around the Net in Real-Time, Tyler Loechner - Friday, September 20, 2013
Matt Prohaska, programmatic advertising director of The New York Times, told Beet. ...
- Rocket Fuel Raises $116M In IPO, Shares To Trade At $29
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
Rocket Fuel raised $116 million in its initial public offering (IPO), tod ...
- Datonics, SiteScout Partner For Behavioral Ad Targeting
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
Datonics, an online data company, this week announced a partnership with self-ser ...
- Study Finds Rise In DSPs Not A Death Knell For Ad Nets
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
The Rubicon Project this morning released a report conducted with Econsultancy ...
- Facebook Vs. Twitter In The Ad Tech Arena
Around the Net in Real-Time, Tyler Loechner - Thursday, September 19, 2013
Dave Gwozdz, CEO of Mojiva, wrote an article in The Guardian pitti ...
- MIT Tech Review Q&A With John Deighton, Harvard Business Digital Marketing Professor
Around the Net in Real-Time, Tyler Loechner - Thursday, September 19, 2013
MIT Technology Review today posted a Q&A with John Deighton, a digit ...
- Viamedia To Announce Programmatic TV Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Thursday, September 19, 2013
Adotas has reported that Viamedia plans to launch a programmatic TV ...
- AOL's 'Marketplace' Launching Across Europe
Around the Net in Real-Time, Tyler Loechner - Thursday, September 19, 2013
In April, Online Media Daily reported the launch of an AOL Marketplac ...
- IAB's Whitepaper For Publishers Aims To Simplify Programmatic
Real-Time Daily, Tyler Loechner - Thursday, September 19, 2013
IAB's Programmatic Publishers Task Force this morning released their first whitepaper, titl ...
- Iponweb Beta Launches BidSwitch, Looks To Solve Programmatic Fragmentation
Real-Time Daily, Tyler Loechner - Thursday, September 19, 2013
Iponweb, a real-time technology provider, this week announced the beta launch ...
- Criteo Files IPO Docs, Could Be Trading Within A Month
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 18, 2013
AllThingsD has reported that Criteo, a French online retargeting company, has "fil ...
- Online All Star: Bob Arnold
OMMA Magazine Supplement, Tyler Loechner - Tuesday, September 24, 2013
Bob Arnold's digital marketing story begins in Belgium. The University of Cincinna ...
- Sociomantic Unveils 'Flash-Free' Solution For Mobile Display RTB
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Sociomantic Labs, an ad retargeting firm, Tuesday announced Sociomantic Streaming CRM f ...
- Nexage, BlueKai Partner For First-Party Mobile Data Use
Real-Time Daily, Tyler Loechner - Wednesday, September 18, 2013
Premium mobile ad exchange Nexage this morning announced a partnership with da ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Wednesday, September 18, 2013
"'By adding the industry-leading technology of [Company B] to the existing R ...
- Lexus Lets Consumers Be Creative: Real-Time Suggestions To Determine Content Of Live Ads
Real-Time Daily, Tyler Loechner - Wednesday, September 18, 2013
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal a ...
- MMXamined: Is A Pure-Play Enough To Make A Mobile Marketplace?
RTBlog, Tyler Loechner - Wednesday, September 18, 2013
In a report outlining the impact of Millennial Media's MMX mobile advertisi ...
- SpotXchange Launches Video Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Digital video ad marketplace SpotXchange is expected to today announce the laun ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
"[Company] provides unprecedented transparency to publishers, guaranteeing insight into every transaction. Publishe ...
- Digilant Promotes Heger, McLaughlin
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Media buying platform Digilant today announced the promotions of Todd Heger ...
- AOL's Adap.tv The Latest To Open Shop In Tokyo
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
AOL Networks' Adap.tv this morning announced the opening of its office ...
- Locaid Releases Mobile Location Campaign Management Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Locaid, a location-as-a-service company, this morning announced the launch of Locaid Campaign ...
- PubMatic To Hire 100 People
Around the Net in Real-Time, Tyler Loechner - Monday, September 16, 2013
Advertising Age has reported that PubMatic is planning to hire "100 peop ...
- Inneractive Rolls Out Programmatic In-App Video Ads
Around the Net in Real-Time, Tyler Loechner - Monday, September 16, 2013
Mobile Marketing Watch has reported that Inneractive has begun "providing mobile publishe ...