Username
Password
Remember me
Forgot your password?
Sunstein offers a timely and pragmatic message to the ad industry: the capacity of individuals to make informed, autonomous choices is not only a philosophical concern, it's a business risk factor too.
For hospitality brands, the key is to match the character of the property (brand) experience to the individual guest (consumer), whenever possible.
Modern communications technologies are extraordinarily powerful, both in the marketplace of ideas as well as in the promotion of consumer products. More openness in an extremely complex system can help expose bad actors to the light of day.
The Advertising Trust and Transparency Forum (T&T) gathered at the United Nations earlier this year to address a critical issue that is bedeviling the marketing, advertising and media industries: a climate of distrust and suspicion, and a lack of transparency in business dealings.
No sector is better prepared to take advantage of the current necessity for a radical shift from push to pull -- and to creatively make use of agile media purpose -- than public affairs, corporate communications and advocacy.
Organizations that don't trust each other write extensive contracts and establish bureaucracies to ensure compliance, slowing the pace of progress. They're quick to end their relationships at the first sign of untrustworthy behavior.
Extremely Strong Joe!
Kind Readers: I will be interested in MediaPost's own Insight Proctor, Ed Papazian's take on this particular halo decay. This relates to a new genre which marries equitable media investment with ESG.
Dear "George" - Sorry for my typing error!
Dear Gord: Please let me know what you think of this:https://web.archive.org/web/20170524095005/http://sentwell.com/
Strong, Rich.
The insufferable fatigues of idleness.
Karlene - "The broadcast by a station of false information concerning a crime or catastrophe violates the FCC's rules if:The station licensee knew that the information was false;Broadcasting the false information directly causes substantial public harm; andIt was foreseeable that broadcasting the false information would cause such harm."You may refer this to Joe or your Regulatory Expert to understand what the implications might be...or give me a call.
Prianka Srinivasan: "...[Emotion AI]does not seek to give machines the ability to 'feel' emotion, but rather to decipher and appropriately respond to human emotion..."
Steve. It measurably works both short and long term! See Les Binet, IPA Effectiveness Study Balancing Short and Long-Term Marketing Strategies. And an excellent re-quote: "“Long-term results cannot be achieved by piling short-termresults on short-term results.” Peter Drucker, Post-Capitalist Society, 1993."
Anheuser-Busch - Drink Responsibly; et. al.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.