ANDREW SUSMAN
Andrew Susman is the founding Chief Operating Officer of the Institute for Advertising Ethics.Articles by Andrew All articles by Andrew
- Why Hotel Brands Are 'No Shows' On Customer Engagement in
Marketing Daily on
11/19/2018
For hospitality brands, the key is to match the character of the property (brand) experience to the individual guest (consumer), whenever possible.
- Tech Giants' Missteps Highlight Need For More Ad Transparency in
MediaDailyNews on
11/14/2017
Modern communications technologies are extraordinarily powerful, both in the marketplace of ideas as well as in the promotion of consumer products. More openness in an extremely complex system can help expose bad actors to the light of day.
- Marketing Contracts Exchange: A Mechanism For Scaling Transparency in
MediaDailyNews on
10/04/2017
The Advertising Trust and Transparency Forum (T&T) gathered at the United Nations earlier this year to address a critical issue that is bedeviling the marketing, advertising and media industries: a climate of distrust and suspicion, and a lack of transparency in business dealings.
- Is Trump The Best Thing That Ever Happened to Advertising? in
MediaDailyNews on
12/13/2016
No sector is better prepared to take advantage of the current necessity for a radical shift from push to pull -- and to creatively make use of agile media purpose -- than public affairs, corporate communications and advocacy.
- Trust Can Be Speedy - In More Than One Direction in
MediaDailyNews on
04/18/2016
Organizations that don't trust each other write extensive contracts and establish bureaucracies to ensure compliance, slowing the pace of progress. They're quick to end their relationships at the first sign of untrustworthy behavior.
Comments by Andrew All comments by Andrew
- 1,984 Reasons To Check Out GroupM's New Data Ethics Tool
by
Joe Mandese
(RTBlog on
02/01/2021)
Extremely Strong Joe!
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
by
Joe Mandese
(MediaDailyNews on
08/10/2020)
Kind Readers: I will be interested in MediaPost's own Insight Proctor, Ed Papazian's take on this particular halo decay. This relates to a new genre which marries equitable media investment with ESG.
- Are We Killing Politeness?
by
Gord Hotchkiss
(Media Insider on
07/07/2020)
Dear "George" - Sorry for my typing error!
- Are We Killing Politeness?
by
Gord Hotchkiss
(Media Insider on
07/07/2020)
Dear Gord: Please let me know what you think of this:https://web.archive.org/web/20170524095005/http://sentwell.com/
- We Need A Counter-Outbreak Of Health Intelligence
by
Rich Gagnon
and
Peter Sedlarcik
(MediaDailyNews on
04/07/2020)
Strong, Rich.
- This Virus Is Exhausting Even When You Don't Have It
by
Richard Whitman
(Mediapsssst on
03/26/2020)
The insufferable fatigues of idleness.
- Fox News Virus-Infected Staff Now At 6, As Hosts Urge U.S. To Return to Work
by
Karlene Lukovitz
(Marketing Politics Weekly on
03/26/2020)
Karlene - "The broadcast by a station of false information concerning a crime or catastrophe violates the FCC's rules if:The station licensee knew that the information was false;Broadcasting the false information directly causes substantial public harm; andIt was foreseeable that broadcasting the false information would cause such harm."You may refer this to Joe or your Regulatory Expert to understand what the implications might be...or give me a call.
- Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing
by
Megan Markley
(Marketing Insider on
07/25/2019)
Prianka Srinivasan: "...[Emotion AI]does not seek to give machines the ability to 'feel' emotion, but rather to decipher and appropriately respond to human emotion..."
- Purpose-Driven? Brands Need To Live It
by
Steve Olenski
(Marketing Insider on
07/02/2019)
Steve. It measurably works both short and long term! See Les Binet, IPA Effectiveness Study Balancing Short and Long-Term Marketing Strategies. And an excellent re-quote: "“Long-term results cannot be achieved by piling short-termresults on short-term results.” Peter Drucker, Post-Capitalist Society, 1993."
- Hey, All You Shavers Out There: Grow Up!!
by
George Simpson
(MediaDailyNews on
01/17/2019)
Anheuser-Busch - Drink Responsibly; et. al.
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