Search by name, company, title, location, etc.

Gary milner

Member since October 2007Contact Gary

  • Global Online Marketing Director The Simpler Way
  • 821 ancient oaks drive, holly springs
  • holly springs North Carolina
  • 27540 USA

Articles by Gary All articles by Gary

Comments by Gary All comments by Gary

  • Publicis' Tom Goodwin, Opponent Of Cancel Culture, Falls Victim To It by Joe Mandese (MediaDailyNews on 08/05/2020)

    I followed Tom and enjoyed his views. His posts were becoming more and more about the pandemic and less about business. One day he commented that so many articles were pandemic specific. I pointed out that he was guilty of the same thing. Tom removed me as a follower. So this is not a surprise to me. Go have a vacation.

  • Video Ad World Will Change More In Next 6 Months Than In Past 6 Years by Dave Morgan (Media Insider on 07/16/2020)

    What does normal TV viewing mean? Netflix in 6 years has gone from a 5billion cap to a $200 billion cap. Along with rise that comes a tonne of TV viewing time by users that isnt on normal networks at prior levels AND their share price keeps rising indicating more success.In addition to that you have Amazon and Hulu that have grown significantly with all the new entrants (HBO/CBS/ Peacock/ Apple). So for any stability to exisit in linear the overall video consumption would have to risie signifivantly, or as more likely more consumption by a smaller audience. Hence ridiculous ad frequencies. I wonder how many CMO still do not look at ad frequencies by audience, based on the consultancy projects i have been on, i suspect it is too many.

  • SVOD Vs. Traditional Pay TV: Do You Get What You Pay For? by Wayne Friedman (TV Watch on 12/11/2019)

    I dont know why people think that consumers need to be subscribing to multiple services to get all of their content. I dropped pay tv ages ago and there is more than enough on amazon prime and netflix to watch with an antenna for locals only. If you have young kids, add disney or if you have superhero fetish. The open switch is sports and how that evolves. I would argue that netflix and amazon need to market their content better. They should be publishing an online version of entertainment weekly,  tied to their content to encourage retention and stickiness.They have my email adress after  all.

  • A Potential New NFL Move: Each Team Going D2C For TV by Wayne Friedman (TV Watch on 12/05/2019)

    If you look at what is happening with soccer in The UK, where Amazon have started to participate alongside incumbents, you have to believe all will change.https://www.thesun.co.uk/sport/football/10477623/amazon-prime-video-coverage/

  • Streaming Wars Demand A Game Plan: Ad-Supported Or No Ads by Wayne Friedman (TV Watch on 12/04/2019)

    The lazy, high reach, low cpm tv buy will go away replaced by fragmented, targeted, higher CPMs, operated through technology.

  • It's Time To Integrate CTV Into TV Ad Ecosystem by Dave Morgan (Media Insider on 11/14/2019)

    Fraud isnt acceptable in any manner, what concerns me more is the lack of education and knowledge in this space to ensure the right questions are asked brand to seller. 

  • It's Time To Integrate CTV Into TV Ad Ecosystem by Dave Morgan (Media Insider on 11/14/2019)

    Having just worked on a connected Tv project, most of the major players sell their inventory direct, not RTB. 90% is sold that way. So if we have fraud its 22% of 10% of the inventory.In other words a small amount. Quotes in articles like this are misleading.

  • A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader by Joe Mandese (RTBlog on 11/11/2019)

    people use search all the time for everything, doesnt mean people see all of the ads or even care about them.Same can be said for television mind, seems like a lot of sets are left running. Seems like above mixes apples and oranges, the search ads are exposed but not paid for as its clicks, the TV is impression based and paid for. SO this makes no sense.

  • Determining The Value Of Legacy TV Versus Digital by Wayne Friedman (TV Watch on 10/25/2019)

    My understanding is that 10per cent max of ott is programmatic,  most is direct sold. Therefore the fraud on programmatic tv is 22 per cent of 10 per cent . Less than 2?

  • Measuring TV Viewability: Q&A With TVision's Luke McGuinness by Charlene Weisler (Television News Daily on 10/15/2019)

    So if an advertiser isnt measuring frequency on cheap cpm pay TV buys. Then the combo of excess frequency and 30 per cent non viewable drives the ecpm way up? Thoughts anyone?

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.