- Relevance Remains Key To Email Engagement
Around the Net in Email, Ray Schultz - Tuesday, December 8, 2020
Email has been a pivotal channel for many firms this year ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights in ...
- Brands Discuss The Email Outlook For 2021
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
Purple and The PGA Tour both hope to become more sophisticated wi ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springb ...
- Google Warns Users About New Gmail Storage Rules
Around the Net in Email, Ray Schultz - Monday, December 7, 2020
Google has warned users that their Gmail, Google Photos and Google Dri ...
- Live From The Email Insider Summit: How PCH Plays The Game
Email Insider, Ray Schultz - Monday, December 7, 2020
The sweepstakes company sends 6 billion emails a year, while seeking ...
- Exclaimer, Email Signature Firm, Pulls In GBP100 Million Investment
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Exclaimer will use the new funding to accelerate its sales growth a ...
- Josh Stella Returns As CEO Of Fugue, Phillip Merrick To Leave Company
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
David Mitchell has been appointed as president and chief operating officer ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email simil ...
- Driving ROI With Tactile Marketing Automation
Around the Net In Digital, Ray Schultz - Friday, December 4, 2020
Automation can get you only so far: Customers crave intimacy. The soluti ...
- A Guide To Content Marketing For Startups
Around the Net in Email, Ray Schultz - Friday, December 4, 2020
Startups need a content marketing strategy to stand out in 2020. He ...
- Salesforce, Facebook Drop Some Change: What Their New Purchases Mean To Email
Email Insider, Ray Schultz - Friday, December 4, 2020
Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thri ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Retail Brands Sent Few Behavior-Based Emails In November: Study
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Email volume varied, with travel/hospitality brands seeing reductions, SmarterHQ reports ...
- Linkcard Launches Self-Managing Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
The new tools help brands boost conversions via email signatures and mobi ...
- Four Ways To Tackle The Holiday Season With Email Marketing
Around the Net in Email, Ray Schultz - Thursday, December 3, 2020
The holiday shopping season is in full swing. SparkPost’s April Mullen offe ...
- How To Tone Up Your Email Marketing In 2021
Around the Net in Email, Ray Schultz - Thursday, December 3, 2020
Email marketing will continue to surge in 2021, but strategies will va ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
Email Insider, Ray Schultz - Thursday, December 3, 2020
Fewer than half utilize data from email to fuel strategy, Forrester sa ...
- Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: Study
Email Marketing Daily, Ray Schultz - Thursday, December 3, 2020
Mobile use for shopping fell slightly from last year. But fraud ma ...
- French Retailer Hit With GDPR Fine
Around the Net in Email, Ray Schultz - Wednesday, December 2, 2020
French retail Carrefour has been hit with a €2.25 million fine for breaches ...
- Finding An Email Address In 60 Seconds
Around the Net in Email, Ray Schultz - Wednesday, December 2, 2020
The following techniques might not work for large campaigns. But here a ...
- Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did Unsubscribes
Email Insider, Ray Schultz - Wednesday, December 2, 2020
The finance and media sectors had a good quarter -- but t ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked ...
- Bizzabo Pulls In $138 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
The event marketing firm plans to hire 100 new employees in t ...
- Shoppers Looking To Spend More This Holiday Season, Driven By COVID-19 Pandemic: Studies
Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Consumers changed their plans from August to November, AKi Technologies reports. ...
- Shoppers Want Relevance And Calls To Action In Emails, Studies Show
Around the Net in Email, Ray Schultz - Tuesday, December 1, 2020
Consumers demand relevance and personalization in marketing emails. They also want t ...
- Google Inbox Was Better Than Gmail: Opinion
Around the Net in Email, Ray Schultz - Tuesday, December 1, 2020
Google Inbox was a tool for managing the inbox — in so ...
- Thanksgiving Leftovers: Online Sales And Email Volume Peaked Prior To The Holiday Itself
Email Insider, Ray Schultz - Tuesday, December 1, 2020
Oracle reports that email opens and revenue fell on Thanksgiving and Bla ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple soci ...
