- Amazon Brings Location-Based Interactive Ads To Prime Video
by
Laurie Sullivan
(MediaDailyNews on
11/10/2025)
300 million monthly ad supported viewers in the US? they must be using that new math that includes MAVs.
- Viewers Are Killing TV Measurement And Something Has To Change
by
Tom Weiss
(Television News Daily on
02/11/2020)
It's all about incentives. If marketers reward buyers for delivering efficiencies in maximizing reach, then GRPs will maintain value. If marketers reward agencies and networks for producing meaningful business outcomes, then targeted impressions tied to business impact will become a more accepted and common currency and it will not be from a single provider. I am also reminded of what used to be printed on the back of every Arbitron Ratings book. "Remember, ratings are only estimates"
- Facts, Opinions -- And Why Conferences Kind Of Suck
by
Cory Treffiletti
(Media Insider on
05/22/2019)
Preach! People go to events to network and learn something useful, not be on the receiving end of a pitch
- Ad Industry Asks California AG To 'Clarify' New Privacy Law
by
Wendy Davis
(Digital News Daily on
01/15/2019)
An under-reported aspect of the legislation is the 12-month lookback provision, which provides consumers with the right to see what data has been collected from them for the previous 12-months. The clock started ticking on that provision as of January 1, 2019.
- You Are What Represents You
by
Ted McConnell
(Media Insider on
01/03/2019)
Happy New Year and a great post on the importance of context.I especially like the concept of an Audience persona with an EQ of zero, is that segment available for targeting Ted?
- Herb Kelleher, Who Revolutionized Airline Industry, Dies At 87
by
Thom Forbes
(Marketing Daily - Top of the News on
01/04/2019)
Many years ago, on a flight from DAL to SAT, Herb sat in the row behind me. After we landed, he retrieved my sport coat from the overhead bin and handed it to me. A first-class experience from a maverick whose legacy continues to be felt today. LUV continues to set the standard on the importance of people and culture when building a world-class company.
- Hulu: Ads As Wretched As Plot Of 'The First'
by
George Simpson
(MediaDailyNews on
09/20/2018)
Great commentary George..although this problem extends well beyond Hulu's commercial rotations, I take your point that they SHOULD be able to do better, considering the targeting capabilities. Did they at least over-serve ads for products and services that are relevant to you and your wife?
- Fixing TV's Demo Obsession
by
Dave Morgan
(Media Insider on
08/10/2017)
Dave- agree that national TV needs to move beyond age/sex based buys, but how addicted are marketers to Audience guarantees from the networks and the make goods that are almost always sure to follow...coupled with Jack's comment about inaccuracies of even broad demographics like HH's w/children, who will lead the way?
- The Funnel Isn't Dead -- It Just Went On A Diet
by
Beth Donnelly Egan
(Publishers Daily on
06/15/2017)
Not many know the sales funnel theorybwas first introduce in 1898 by E.St. Elmo Lewis. True story! More recently Northwestern's Spiegel Research Center did great work redefining the Sales Funnel as the Consumer Engagement Engine http://bit.ly/2siVqko
- Let's Play Ball: Sports Sponsorship Hits And Misses
by
Maarten Albarda
(Online Spin on
04/10/2017)
Maarten- Fair enough to call out a marketer for sponsoring content that appears to be "off-demo", but it should also be worth mentioning the same marketer sponsored the LoL World Championship last fall. So Chuck's influence may have had the desired impact after all. http://www.coca-colacompany.com/stories/coke-esports-hosting-league-of-legends-world-championship-viewing-parties-in-300-cinemas