Lanessa Aurand, PLANTERS Brand Manager, Hormel, shares her take on generating social buzz, the debate of using celebrities or influencers, and her favorite cashew flavor to snack on.

Fractional CMO & Refront's Founder writes "Growth is not born from repetition. It's born from curiosity, discomfort, and the discipline to keep learning even when it's inconvenient."

Kristina Fields also shared her take on managing the company's nostalgic brand portfolio, the power of the "nag factor," and its impact on driving sales.

Barbara Puszkiewicz-Cimino shares her take on subscribers, emojis in subject lines, and testing.

Medtronic's Senior Paid Media Specialist writes "The movie Margin Call might offer some of the best advice for marketers, as AI becomes a permanent part of our industry."

Steven Vigilante, Director, Media + Partnerships also shares how they select influencers, approach personalized marketing and leverage unexpected brand collabs to stay ahead. Can you guess his favorite flavor?

Melissa Fry, Senior Director of Marketing, HOA Brands, shares her take on the performance vs brand debate, nostalgia, and learning to pivot.

BetMGM's Head of CRM writes "It is vital for marketing leaders to understand that emerging technologies should be used to build and improve these areas incrementally, not create them from scratch."

Founded in 1988 by seven Wisconsin farmers, this organic brand shaped USDA organic standards, launched a "Happy Cow" contest, and spelled out "BUZZ-WORTHY" in pastures.

Albert Thompson shares his take on AI agents, the overhyped aspects of AI, practical AI applications, navigating price increases, and the unending "war for attention." Plus tune in to find out his favorite summit location.