This week we sat down with Rene Federico, Head of U.S. Marketing at Primark, to talk about localizing a global brand and why sometimes the best way to connect with customers is still IRL.

This week, Doug Parks sits down with Dolores Assalini, Head of AXE US at Unilever, to talk about the evolved brand identity and their new approach to inspiring confidence.

This week, Doug Parks sits down with Alon Rivel, Chief Marketing Officer at Feast & Fettle, to talk about the importance of branding and creating emotional connections, how he's using AI to support-but not replace-good marketing, and the meal company's unique approach to selling moments and memories in lieu of overly-glorified food.

The elusive Gen Z. The demographic that's on every marketer's OGSM. How to reach them, how to connect with them, how to navigate this new creator economy era that they've spurred into the media landscape. This week, Erin Everhart sat down with Lisa Zlotnick, Head of Brand PR at SHEIN, to talk about their Campus Ambassador Program and how they're turning students into storytellers and local influencers into national assets.

From Big Wheel trikes to Lava Lamps to NeeDoh squishies and sock puppets, the Schylling toy company sells iconic fun. But, as Don Draper told Kodak, nostalgia is potent but delicate. And as Schylling's President and CEO Paul Weingard tells us, that longing for past simplicity and comfort starts at a young age. They aren't just selling to grandparents trying to confer legacy joys of jack-in-the-boxes onto the next generation. It turns out that even ten-year olds miss the simplicities of toddlerhood. And we often experience that nostalgia when we trip into a vast network of Mom and Pop toy …

Not many consumer facing brands have their own in -house meteorologist. But when you are trying to sell high-priced, high-consideration home generators, you need to follow the blackouts. Generac CMO Amanda Teder's team pulls every lever of digital targeting and messaging cadence to move consumers along that tall funnel. At the same time, she is a big believer in linear TV and the shorter infomercial style to raise brand awareness and stoke the top of the funnel. It's a very delicate act of allocation balancing.