With the upfronts in view, Disney hopes to offer targeting capabilities well beyond those of arch-rival Netflix, via its proprietary ad server. Read the whole story
The Justice Department, which already has a suit against Google in the search arena, could file the digital advertising antitrust suit as soon as … Read the whole story
The revised index is based on an expanded dataset, including more granular digital data from a pool of the 12 largest media-buying agencies comprising … Read the whole story
This is the third deal in Microsoft's long-standing partnership with OpenAI. Now, Microsoft will commit more money to "advance cutting-edge AI research and democratize … Read the whole story
The Supreme Court wants to hear from the Biden administration before deciding whether to consider the validity of laws in Florida and Texas that … Read the whole story
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media … Read the whole story
Personal music downloads and streaming music services are also popular among mobile consumers. Read the whole story
Meta has begun expanding tests of default end-to-end encryption for Messenger, to ensure that conversations on the platform are safe and secure. Read the whole story
"Left unregulated, facial recognition can result in an intrusive public and private surveillance state, where both the government and private corporations can know exactly … Read the whole story
"In today's numbers, that would put them in our top 25," GroupM's Kate Scott-Dawkins said based on Netflix management's estimates in last week's earnings … Read the whole story
Starting January 30th, some players under 18 years of age will no longer be able to participate, and will not be able to spend … Read the whole story
TV networks' advertising/promo for their own shows, streaming efforts and other services is up 4% in total media value/paid advertising to $733.8 million, according … Read the whole story
Analysts believe Netflix competitors will see strong subscriber results in future earnings releases. JP Morgan believes Paramount+ will have record subscriber additions in Q4, … Read the whole story
The DOJ is preparing a lawsuit against Google based on its advertising practices. The company changed its practices in Europe. Does it have options … Read the whole story
Netflix has big goals for its ad business. Execs believe that in a few years, it will bring in more ad revenue than Hulu … Read the whole story
Over three-fourths of all companies claim to be digitized, and most of the remaining ones expect to be soon, GoodFirms reports. Read the whole story
We don't know just yet, but a few scenarios point either to doomsday -- or a better ad industry. Read the whole story
A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots … Read the whole story