Marketing CPG Weekly Editions for February 2020
Marketing CPG Weekly - Friday, Feb. 28, 2020
Gen Z Is 'Generation Of Contradiction'
As Virus Concerns Rise, P&G Introduces Product To Kill Bacteria For 24 Hours
Amy Poehler Unbottles 'Power Of No' For Pure Leaf Tea
'Play Never Stops' In Pepsi's 2020 Global Football Campaign
Yuengling's Latest Light Beer Takes Flight, With A Nod To History
Campaign, Pop-Up Event Encourage Swapping Pancake Syrup For Nutella
Vegans May Have More Than 'Zero' Interest In New Colgate Premium Brand
Jif 's GIF Debate
What's Next For CX? Brands Are Lagging At It, Study Finds
Serena Williams Teams With Secret To Promote Gender Equality
Feminine Care Products Get Edgy
Marketing CPG Weekly - Friday, Feb. 21, 2020
At Nexus of Plastic And Weirdness With Liquid Death Co-Founder Cessario
QSR 'Breakfast Wars': Cereal Killer For General Mills, Kellogg, Post?
Mom Is 'Perfect,' Say Pampers Babies Who Know Her Best
Tom's Pioneers Prebiotic Personal-Care Products
Kraft Heinz Will Raise Media Spend 30%, Cut Half Of Agency Roster
'Play Never Stops' In Pepsi's 2020 Global Football Campaign
Pedigree Connects Truckers To Shelter Dogs
First Responders: Phone And Email Are The Go-To Channels For Customer Support
Marketing CPG Weekly - Friday, Feb. 14, 2020
Consumer Brands' No. 1 Challenge? Complying With State Regulations
Wanna Brizzy? Or A Vizzy? Suit Says MillerCoors' Seltzer Name Sure To Confuse
Top Ramen Bonds With 'Lazy Egg' Gudetama In Nissin/Sanrio Partnership
Cascade Campaign Urges Consumers to 'Do It Every Night'
Ferrero Aligns With Entertainment Personalities For New Tic Tac, Kinder Campaigns
General Mills Wades Into Slowly Rising Tide Of Seafood Substitutes
'The Life Artois' Campaign Debuts With Big Valentine's Day Smooch
CBD Branding Evolution: What Marketers Need to Know
Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Marketing CPG Weekly - Friday, Feb. 7, 2020
'People Love To Share' Insights Via Mobile-Messaging: Reach3's Kleinschmit
Lysol, Clorox Kill Coronavirus -- But They Don't Claim To Kill THAT Coronavirus
New Applegate Brand Platform Encourages 'Conscientious Carnivores'
Farm Rich Feeds Day-Long Snacking Trend With 'Grab A Snack' Campaign
Women Nearly Half Of Super Bowl Audience, But Advertisers Miss The Whole Picture
Back For Bubly, Michael Buble Still Disagrees With Brand Name
Marketing To The Poor: Walmart, Amazon Tread Lightly
Spamhaus Invasion: Name Of Group Misused In Phishing Email