Marketing CPG Weekly Editions for May 2019
- Marketing CPG Weekly - Tuesday, May 28, 2019
- Amazon: CPGs Sort Through Metrics, Data Issues
- Meat Alternatives, Ready-Made Cocktails Challenge Traditional Summer Fare
- 'Busch Guy' To Officiate Marriage Of Contest Winners
- Pepsi Unleashes Hundreds Of Instagram AR Filters For Summer
- Baby, Beauty, Essentials Shine Bright For Target
- Nutrition Brand Dymatize Launches 'Women Strong' Effort
- Tying Attribution To OOH Sampling: Vengo Labs' Marci Weisler
- Are YouTubers Secretly The World's Best Marketers?
- Baby Boomers Spend More Than Millennials -- Yet Are Ignored By Advertisers
- How To Know If Your Brand Idea Will Convert
- 3 Ways To Reinvest In The Art Of Storytelling
- Kind Of A Sad Story: Pessimism Increases Among Millennials, Gen Z
- Peet's Coffee Enlists Stand-up Comedian
- Marketing CPG Weekly - Tuesday, May 21, 2019
- The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teams
- Walmart, Target Surpass Amazon In Online Groceries
- Pringles Launches 'Mystery Flavor' Sweeps In Walgreens
- Reese Canada Releasing Feature-Length ASMR Movie
- Frito-Lay's Summer Campaign Pitches 3 Brands
- Barefoot Wine Taps Mindy Kaling For 'On Tap' Launch
- Q&A: Jessica Alba On Honest's New Content Campaign
- 3 Reasons Why Legacy CPG Brands Should Go D2C
- 3 Strategic Questions To Ask For Content Marketing Win
- J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
- We're All Content Publishers -- Get Used To It
- Vita Coco Wins Twitter War With Hater
- Hershey's To Offer Emoji Designs On Bars
- Peet's Coffee Enlists Stand-up Comedian
- Marketing CPG Weekly - Tuesday, May 14, 2019
- Next-Gen Targeting Reinvents The CPG Launch Game
- Michelob Ultra Maluma Spot Timed For Album Launch, 'Tonight Show' Appearance
- Is Drunk Elephant Being Pursued By Unilever?
- Glenlivet Transforms Bottle, Woos New Segments (Including Moms)
- Kraft To Pay For Mother's Day Babysitter Bills
- Bud Uses Minute Of MLB Ad Time As Timeout To 'Call Your Mom'
- Axe Uses Cizzorz To Help Gamers Connect With Their 'True Selves'
- Harry's Acquired By Owner of Schick, Wilkinson Blades For $1.37B
- Cheez-It Hides Bunker-Full Of New Snap'd Snacks
- Melanoma Mix-Up: Ingredient Study Throws Shade On Sunscreens
- As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
- What Happens When Your Brand Becomes Invisible?
- 4 Ways To Avoid Common A/B Testing Pitfalls
- Heineken Launches First Cross-Brand Zero Alcohol Campaign
- Chobani Assists Students With Lunch Program Debt
- Marketing CPG Weekly - Tuesday, May 7, 2019
- The Tao Of Unilever, Part 2: Amazing AI Applications
- Relevance At Scale: Why It Matters For CPGs
- CMO Eduardo Luz Leaving Kraft Heinz
- P&G Forms 'Learning Farms' To Help Small Growers Use Sustainable Practices
- Mtn Dew Gets Celebs To Help Fans Get Time Off
- Kraft To Pay For Mother's Day Babysitter Bills
- Jose Cuervo's Cinco Promo: Free Laundry For A Year (Huh?)
- Hispanics' Lifetime Spending To Top Others' By $500K
- Using Data To Change The World
- Will Taboo Topics Help VCs Warm Up To Women's Brands?
- Consumers See Through Insincere Brand Activism -- So, Be Authentic
- The Proof Is In The Planning: Selecting Your Cross-Channel Media Mix
- Improving Personalization: AI, Trust, The Human Channel
