Marketing CPG Weekly Editions for July 2019
Marketing CPG Weekly - Friday, July 26, 2019
Kroger Flexes Data, Analytics Muscles To Bond With CPGs
Jim Beam's 'Refreshionals'
Stella Artois MIght Take You For Ride On Cool Speedboat
Kraft Heinz, TripAdvisor Apps Aim To Simplify Meal Plans, Reservations
Amazon Sales Crush, But Profits Disappoint
What's An Amazon Ad Worth? More Than You Think
Brands Are Challenged By The Tech Ecosystem, Study Finds
Diageo Increases Marketing Budget By 8%
Unilever Gets ROI Boost From Programmatic
P&G Will Not Go Down Holding Company Route
Marketing CPG Weekly - Friday, July 19, 2019
Bic's Gender-Neutral, Amazon-Exclusive Razor Experiment
Marketers Including VW, Nestle Celebrate Moon Landing Anniversary
Amazon Changing Rules For Third-Party Sellers Worldwide, Germany Drops Probe
Lay's Will Repeat 'Smiles' Campaign To Help Fund Youth Surgery
New Conagra Offerings Include Reddi-wip Coffee-Creamer Category Debut
Vending Machines, Campaign Tout Honest Tea's Role In Organics, Fair Trade
Kahlua Celebrates The Many Photos Totally Unshared On Social Media
What's Your BOPIS Strategy?
Let's Throw The Idea Of Brand Life Cycle Out The Window
The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
What Is Your Brand's Consumer Value Equation?
Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Neutrogena Recalls Light-Emitting Therapy Masks
Oscar Mayer Partners With Airbnb To Rent Out Wienermobile
Marketing CPG Weekly - Friday, July 12, 2019
Coupons: Digital, Mobile Still Haven't Dethroned Print
Pepsi Is 'Bubly' About Its New Products As Old Timers Also Gain
Marketing Today: P&G's Pritchard, Helias On Global Sustainability
'Eater,' Grey Goose Partner To Expand Young Guns Franchise
Got Bones? Skateboarders Tout 'Nature's Energy Drink' For Milk Board
Who Does Prime Day Really Benefit?
Brands 'Out Of Touch' With American Women
Bodyarmor Names Laundry Service Creative AOR
Condiment Bottles Get A Makeover
Marketing CPG Weekly - Friday, July 5, 2019
P&G's Disruptive Strategy Paying Dividends
P&G's 'The Look' Examines The Everyday Prejudice Black Men Experience
Anheuser-Busch Urges Ritas Fans To 'Never Apologize'
P&G Takes Exclusive Retail Route With My Black Is Beautiful Haircare
Michelob Ultra's 'Infusions' Ad Cameos Volleyball Gold Medalist
Coty, Which Has Been Aging Ungracefully, Has A Turnaround Plan
Target Tackles Prime Day; Amazon Taps Rite Aid Counters
Brita Urges Curbing Plastic Consumption
Data Reveals VOD Cutting Into Linear TV Viewing
Ecommerce Brands Are Using Email To Leverage Amazon Prime Day
Social Media Ad Spend Growth Halves
L'Oreal Conversion Rates Triple With AR
Jack Daniel's Owner Calls Global Creative Reviews